Page 19 - gs260202

I
g
ht
n
p
S Spotlight Innovators
li
ot
o
r
s
at
n
ov
Spotlighting on companies
that promote
innovation in the payments industry

• Custom pages on our high-traffic website

showcasing your company’s unique message

• Your own, customized News from the Wire that

highlights stories about your company
Outperform Imitators with the

• Featured content: updated monthly, either by
Original Dual Pricing
your in-house writers or by one of ours

• Custom infographics and videos
hen something works in payments, it doesn’t stay a secret for long. Cash discounting, also known as dual
pricing, is everywhere. You see it on window decals, counter signage, and in program pitches from pro-
cessors who, just a few years ago, were selling something very different. What was once misunderstood,
• Premier content placement in each issue
W questioned, and even resisted has become one of the most widely adopted pricing models in the merchant
community. Popularity, however, has a side effect: imitation.
of The Green Sheet
MBNCARD didn’t just participate in the rise of dual pricing. It built the modern framework, refined the compliance
structure, and secured a patent around the methodology that transformed how merchants offset processing costs. Long
• And so much more...
before others entered the space, MBNCARD was developing the legal, operational, and strategic foundation for what
would become one of the most significant pricing shifts in the industry.
In previous Spotlight Innovator features, we explored that journey. We revisited how dual pricing began as a simple but
powerful response to rising interchange and merchant frustration. Along the way, plenty of companies claimed to be
experts. But only one company can claim to be the original architect and patent holder. That claim belongs to MBNCARD.

Rising above the noise
Rick@greensheet.com
As dual pricing has surged in adoption, so has confusion. ic k@g r e ens he et .c om
RMerchants are approached daily with “cash discount programs”
that appear similar on the surface but differ dramatically in execution. Compliance gaps. Improper signage. Inconsistent
707-284-1693
707-284-1693
receipt disclosures. Weak processor alignment. These are not cosmetic issues. They are structural flaws that can expose
merchants to unnecessary scrutiny and risk.
When you invent something, you understand its architecture. MBNCARD’s patent represents more than intellectual
property. It reflects years of refinement around how pricing is displayed, how adjustments are calculated, how transparency
19