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Insights and Expertise

• Segment customers (new vs. repeat) for different pro- • Offer a “Shop Small Cyber Monday” campaign, lean-
motions; ing into Small Business Saturday and Giving Tues-
• Use AI chatbots for FAQs, order tracking, and upsells; day messaging;
• Integrate countdown timers on their websites; • Set up bounce-back coupons like “Buy during BFCM,
get 15 percent off in January."
• Embed “Low Inventory” alerts into their online or-
dering system; Benefits: Having a long-term strategy allows your mer-
• Implement push notifications / SMS alerts for flash chants to maintain a consistent level of traffic online and
sales. in-store and avoid competing solely on price. Your organi-
zation benefits by keeping transactions flowing long past
Benefits: As a trusted partner, highlight your ability to in- the holiday season.
tegrate tech upgrades and trends quickly, which will help
your merchants offer the personalized experience needed For 2025, the winning play for ISOs, MLSs and other mer-
to instill loyalty in their customers. And by providing re- chant services professionals is not just offering SMBs
al-time analytics and coaching, you become their growth payment tools; it is offering done-for-you marketing play-
consultant, not just their processor. books, automation and data insights that let them compete
with big box retailers. You will stand out by making BFCM
Offer strategies for extended simple, profitable and sustainable for your merchants now,
BFCM and post-holidays and into the New Year.
As a trusted partner, offering strategies past the fall holi-
days can help position you and your merchants as a stand- As a seasoned marketing professional, Jaki Kackert has contributed to
out of the season, helping to turn holiday traffic into last- the success of organizations within the payments space and financial
ing growth. You can: services sector and has helped brands, both big and small, create aware-
ness and drive results through effective marketing strategies. Contact
• Encourage SMBs to start deals prior to the Black Fri- her at jbkackert@gmail.com.
day weekend to get ahead of the competition, both
large and small;

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