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Insights and Expertise

A BFCM marketing • In-store signage files for brick & mortars to incor-

porate QR codes, mobile checkouts, and contactless
playbook for your • Landing page templates that are optimized for flash
promotions;

sales.
business Benefits: Your merchant saves time and money, maintains

consistent branding, and has professional resources at
their fingertips. In return, you position your organization
as a full-service partner, not just a payments provider.
Tiered promotions to boost average order value

Encourage SMBs to use progressive discounts and bun-
dling like "Spend $50 and receive 10 percent off" by in-
tegrating automated discount capabilities into their POS
system and/or loyalty programs.
By Jaki Kackert Benefits: Offering bundled and tiered promotions allows
Creative Marketing Consultant SMBs to increase their basket size, as well as clear out ex-
cess inventory, and it demonstrates your organization’s
lack Friday, Cyber Monday (BFCM) is not ability to offer payment tech flexibility.
just a singular sales event. For small business
merchants (SMBs), both in-store and online, it Incentivize gift card and prepaid sales
B is the biggest revenue season of the year. But
with inflation, waning consumer confidence and tariffs, As an experienced adviser, encourage SMBs to sell bonus
navigating the holidays has become even more challeng- gift cards (for example, "Buy $100, get $20 extra"); promote
ing for merchants. digital gift cards for last-minute shoppers; and cross-pro-
mote gift card redemption in January during the post-hol-
Statistics show that three in 10 U.S. consumers already iday slump.
started their holiday shopping before October. But with
25 percent of ecommerce sales happening in November Benefits: Merchants see an increase in cash flow now and
and December, merchants still have plenty of opportuni- the guarantee of return customers in the future; your of-
ties to make the most of their sales using the cost-effective, fice sees an increase in transactions.
robust and mobile-first solutions and services ISOs, mer- Reinforce loyalty and VIP-only perks
chant level salespeople (MLSs) and other merchant servic-
es professionals provide. Using the CRM and POS data management tools you of-
fer, you can help your SMBs segment their customer base
As an ISO or payments professional in 2025, your strategic more effectively by offering incentives like:
advantage lies in velocity, flexibility and partnership. As
a trusted partner, your goal should be to provide SMBs • Early-access shopping windows;
with turnkey strategies, tools and support that maximize • Exclusive bundles or “hidden” online offers;
conversions without overwhelming them. • Double loyalty points during BFCM.

And since time is of the essence (and really nobody has Benefits: Loyalty programs help turn seasonal sales into
time to read), here is a high-level breakdown of the BFCM repeat business. By offering CRM solutions and guidance
marketing strategies specifically designed for you to help on loyalty outreach, you help strengthen a merchant's cus-
your SMB merchants succeed in 2025. tomer retention, which equates to a more consistent vol-
Prep SMBs with 'BFCM-in-a-Box' campaign kits ume for you.

Studies show that 77 percent of shoppers use three to four Build a sense of urgency with
channels to purchase non-essential items. As an ISO/re- personalized, real-time tools
seller, create ready-to-use, Omnichannel content market- BFCM shoppers are spending this season, but only with
ing campaigns for merchants to help them meet consumer merchants who “know” them. With over 58 percent of
demands through: consumers saying they will stay loyal to businesses offer-
• Email and SMS templates, rich with urgency-driven ing low prices or value, it is urgent that SMBs have the
copy and messaging; plug and play solutions needed to support their sales. En-
• Social media graphics and captions sized for all plat- courage SMBs to:
forms that promote visual storytelling and live sell- • Use purchase history to recommend add-ons at
ing; checkout;
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