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S Spotlight Innovators
Spotlighting companies that promote
innovation in the payments industry

Skip the Copycats: Here's the

Real Deal on Dual Pricing!

Looking for a simple, compliant cash discount program that meets regulatory guidelines and delivers 100%
accurate pricing on every transaction? Steer clear of imitators and choose the original, patented app that ignited
the Dual Pricing revolution. Created by Jerry Cain, CEO of MBNCard Inc., and team, Dual Pricing won patent
T approval in 2024, a significant milestone for the growing company founded in 2024. The innovative app helps
merchants comply with government and card issuer requirements by displaying accurate standard and discounted prices
in stores and online, Cain stated. Cash discount was taking off in 2015 and merchants were getting fined for discount
Custom pages on our high-tra c website showcasing

programs that were more like surcharging,” Cain said. “When reviewing the rules, I realized the card brands wanted
both standard and discount prices displayed to customers.”
your company’s unique message
Simplify Pricing
• Your own, customized News from the Wire that highlights
Cain pointed out that cash discount is legal in all states for businesses that meet guidelines and signage
requirements but surcharge regulations vary by issuer and region. Before MBNCard introduced their patented
stories about your company
dual pricing model, there was no easy way for merchants and service providers to calculate discounts and
implement these programs.
• Featured content: updated monthly, either by your in-house
Simplify Implementation
writers or by one of ours
While discount and surcharge applications have progressed from early models, Cain observed that some
companies still conflate the two programs. “Companies that surcharge and call it cash discount are getting it
• Custom infographics and videos
wrong and their merchants are getting fined,” he added, noting the Dual Pricing app is all a merchant needs to
be compliant.
• Premier content placement in each issue of e Green Sheet
Automate Discounts
• And so much more...
Dual Pricing uses a proprietary algorithm to automatically calculate discounts, freeing merchants from
manual calculations and removing risk of errors. The app automatically discounts purchases for cash-paying
customers while presenting standard pricing to card-paying customers and creating full discloser signage.
This speeds the checkout process and ensures that every transaction is 100% accurate and compliant.

Grow with Us
Rick@greensheet.com
Cain additionally noted that the U.S. government-issued patent is a powerful selling tool that has helped
MBNCard and partners grow and scale. MBNCard has grown revenues 20% year over year while decreasing
account attrition. Partner with MBNCard Inc., a leading credit card processing company providing payment
solutions to merchants in virtually every industry across the United States. Together with our partners, we
deliver everything a merchant needs, from credit and debit card processing, ecommerce solutions, gift and
loyalty programs, and more, through advanced technologies and secure payment gateways.
707-284-1693
Contact us at https://merchantsbancard.com/ Call Us at: 877-871-4629 Email Us at: reachus@mbncard.com

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