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StreetSmarts

forms on another site, and with these options, I can cus-
tomize each experience. We call it usability in the acces- The company's free scanning tool
sibility world, and accessibility and usability go hand in
hand." evaluates a website's accessibility

Basile further noted that around 70 percent of websites to identify potential issues
are inaccessible today. This is a huge problem, he said, be- and ensure compliance with
cause most people with disabilities who reach a barrier on
a website will immediately leave that site and never come worldwide accessibility policies.
back.

Accessibility roadmap • Level Access helps customers achieve and maintain
Over the years, payments industry veterans have seen a compliance with accessible technology regulations.
plethora of next-generation ATM, credit card terminal and The company offers a software suite, expert services
kiosk technologies, each addressing whatever consumer and training to ensure customers' websites, desktop
trends, security mandates and regulatory requirements and mobile applications, embedded software, gam-
were popular at the time. ing software, digital products, and electronic docu-
ments are accessible to everyone.
With product lifecycles getting shorter and product certi- • EqualWeb is a software development company that
fications getting longer, merchants are trading hardware makes the web accessible for people with disabili-
and software investments for hardware-as-a-service and ties. The company uses AI to identify and fix acces-
software-as-a-service solutions that offer unlimited trade- sibility issues on websites and accessibility experts
ins and compliance upgrades for low monthly fees. to audit and fix issues to meet worldwide compli-
ance laws.
POS hardware and software is a journey, Basile stated,
not a one-and-done. The quicker you address accessibil- • Siteimprove helps brands deliver accessible user ex-
ity, the fewer headaches you'll have, and no one needs to periences through its marketing performance plat-
take that journey alone. Providers can help ISOs and their form. The company's free scanning tool evaluates
merchants create compliant checkout aisles and counters, a website's accessibility to identify potential issues
accessible signage in stores and online, and modify non- and ensure compliance with worldwide accessibil-
compliant terminals and websites without much difficulty ity policies.
or expense.
• accessiBe is an AI-powered web accessibility solu-
Accessibility providers tions provider that helps businesses create inclusive
It's best to consider technical, budgetary and support re- digital experiences. The company's free scanning
quirements when researching accessibility providers. As tool enables businesses to assess website compliance
Basile noted, providers offer a range of services, from and identify areas in need of improvement. It also
manual and automated testing to remedial tools and con- helps companies tailor and customize websites to
sulting services. facilitate accessibility best practices and compliance
with global regulatory standards.
Will the merchant need a one-time audit or ongoing assis-
tance? Which compliance checklist—Web Content Acces- "The disability community is a brand-loyal community,"
sibility Guidelines (WCAG), Americans with Disabilities Basile said. "When we're treated well we come back again
Act (ADA) or European Accessibility Act (EAA)—will the and again as repeat customers, and we tell our friends and
provider address? Available options include the following: family members that we had a good experience." The Aug.
8, 2025, B2B Vault episode, "Breaking Barriers: Josh Basile's
• ADA Stands provides ADA-compliant card and Mission for Disability Rights & Accessibility" is available
PIN reader stands and mounts for countertop, self- at https://www.youtube.com/watch?v=WX0Gr_AKJ3w.
checkout and unattended POS environments. U-
shaped handles can be operated with one hand and Want to know more? Keep reading The Green Sheet and
are ADA 309 and ADA Operation 309.4 compliant, consider following me on LinkedIn, where we can share
noted Steve Taylor, CEO and founder of Taylor POS. ideas and support each other.
• Humanscale provides ergonomic POS mounts and Allen Kopelman, a serial entrepreneur, is co-founder and CEO of
stands designed to improve posture, reduce strain
and streamline interactions. The company's ADA- Nationwide Payment Systems Inc. and host of B2B Vault: The Biz
compliant hardware is compatible with most exist- to Biz podcast. Email him at allen@npsbank.com and connect on
ing POS systems, the company stated, and built for LinkedIn https://www.linkedin.com/in/allenkopelman/ and
flexibility, durability and ease of use. Twitter @AllenKopelman.

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