Page 27 - GS250402

Insights and Expertise

the same functionality but allow you to manage all your How to get started
social media accounts in one automated platform. You
can also generate hashtags and captions based on trends Although the task might seem daunting, you can take
happening locally, globally and within your specific in- small steps to get started with integrating AI tools into
dustry. I enjoy using the AI tools in Hootsuite that create your marketing strategy. Begin by identifying your big-
social media posts based on the calendar (holidays, his- gest marketing challenge – is it content creation, customer
toric events) which I can edit and customize to my liking engagement or marketing analysis? Explore AI tools, es-
before scheduling them. These tools are easy to use, help pecially those that provide limited trials or free versions
me generate content quickly, and free up my time for other of their platforms. Free versions might not be as robust
strategic priorities. as their full-functionality versions, but they can help you
determine if it's the right tool for your organization. Auto-
Market research and analytics mate small tasks first, such as testing AI for email person-
alization, social media content or campaign analysis.
With the vast amount of customer data you have in your
systems, it can feel impossible for most people to extrapo- By automating repetitive tasks, analyzing vast amounts of
late the data that's needed to evaluate the effectiveness of data and delivering personalized experiences, AI can ef-
marketing campaigns. It can also be difficult to find trends fectively reach and engage your target audience, saving
and insights when it comes to your customers and all the you time and resources with greater potential of higher
data you have on them. conversion rates and ROI. And if exploring AI tools still
seems beyond your current capacities, an experienced
AI-driven technologies like Google Analytics and HubSpot marketing professional is always in the wings, ready to
can help you improve your customer relationship man- help you make sense of everything.
agement (CRM) programs by automating routine tasks
like the preparation of customer data. For example, you As a seasoned marketing professional, Jaki Kackert has contributed to
can use the AI tools in your CRM to analyze customer data the success of organizations within the payments space and financial
and segment your customers based on specific behaviors, services sector and has helped brands, both big and small, create aware-
preferences, demographics, purchases, etc. You can also ness and drive results through effective marketing strategies. Contact
use analytical tools to track campaign performance and her at jbkackert@gmail.com.
help refine your message and strategy over time.

27