Page 26 - GS250402

Insights and Expertise
ChapterTitle

Expedite your ter, and the program will generate content in seconds. Re-
member, AI isn't a replacement for innovative ideas and
marketing efforts skilled writing; it's a launch pad where you can fine-tune
content for accuracy and brand voice. For SEO, AI tools
like SurferSEO help refine content for search rankings and
through AI improve SEO and engagement.

We all know hiring a graphic designer can be costly. Luck-
ily, great design tools are available to those who have
little to no design experience and don't want to invest in
expensive graphics software. Canva AI, for example, can
help you create engaging and professional-looking graph-
ics, collateral, presentations and audio visuals, as well as
branding elements for individual or team users.
Email marketing automation
Email marketing remains a highly effective and necessary
marketing tool; it consistently delivers a high ROI, with
studies suggesting a return of $42 for every $1 spent. If
you're using a content management system like Constant
Contact, Mailchimp, Klaviyo, or the marketing tools with-
By Jaki Kackert in Shopify or HubSpot, you have AI functionality baked
Creative Marketing Consultant in. All platforms offer email personalization and automa-
tion.
s an ISO owner, merchant level salesperson or
other reseller in the payments biz, you under- These functions are based on predictability models, seg-
stand the importance of content marketing to mentation capabilities and scheduling models designed to
A drive business and engage with existing and increase interaction, re-engagement, as well as drive high-
potential merchant clients. However, as you juggle your er open and click-through rates – leading to more sales.
various responsibilities in managing your business opera- And most platforms have built-in AI that auto-generates
tions, marketing may not make the top 10 on your to-do headers, sub headers and content to help you craft email
list. And if your organization is short on time or person- campaigns at lightning speed.
nel, managing and implementing a successful marketing
strategy can feel overwhelming. Most platforms also offer drip campaign functionality, de-
pending on your subscription. Drip campaigns are auto-
Marketers are conditioned to create original marketing mated email campaigns that send a series of pre-written
content, but given today's accelerated pace of innovation, emails to subscribers over time, triggered by specific ac-
you may not always have the time to develop original con- tions or events. They help to nurture leads, engage cus-
tent. That's where leveraging artificial intelligence (AI) tomers and drive conversions. This sounds daunting, but
for marketing can help. Using AI for effective marketing once you set up the parameters, the system will do all the
involves automating repetitive tasks, analyzing data to work and provide you with the analysis you need to eval-
enhance customer experience and grow business, and re- uate the effectiveness of your campaigns (as well as justify
fining content creation for communications, social media, the costs of using the platform).
etc. – all while supporting brand consistency.
Social media management
But if you're already swamped with running your busi- Social media marketing can feel like a massive, time-eat-
ness, how can you take on another responsibility? Ac- ing task. Yet it's unavoidable for many. However, it's also
cording to a study from ZDNet, "professionals using AI a terrific way to increase customer engagement. From cre-
for marketing tasks reported freeing up over 5 hours per ating a social media calendar to writing social posts and
week, which is equivalent to over a month per year." This measuring results, it can feel like a never-ending battle to
has allowed them to use their time more strategically, fo- manage.
cusing on big-picture projects to move business forward.
So, let's look at how AI can save you time and money while If you manage a professional account for Facebook and Ins-
improving your marketing prowess. tagram, free AI tools embedded in the Meta Business Suite
Content creation and optimization can help with a range of social media marketing activities,
including creating personalized content, analyzing social
Need to generate content for blog posts, newsletters or ar- media engagement, scheduling tools and suggesting the
ticles? AI tools like ChatGPT or Copy.ai can create high- best time and day to engage with your followers.
quality content quickly, reducing production time from
seven hours to under one. Simply input the subject mat- Other pay platforms like Hootsuite and HubSpot provide
26