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Spotlighting companies that promote
innovation in the payments industry
Build Your Book

of Business with

Niche and Emerging

Merchant Verticals

e’ve come a long way from the early days of payment processing, when countertop terminals rolled off
assembly lines and electronic authorizations and settlement began to permeate the market. Over time, as
more businesses accepted payments electronically, ISOs and merchant acquirers looked for ways to add
W value to existing solutions. Gift card and electronic check processing became popular. Hardware and soft-
ware became more customized; salespeople became more consultative. In today’s world, standalone payments are not
enough to win over new merchants, who seek out processors that offer inclusive product stacks with expanded value
adds. Salespeople that specialize in select vertical markets and help merchants tailor solutions to meet the needs of their
specific business and industry have a leg up over others. Maverick Payments collaborates with ISO and ISV partners to
Custom pages on our high-tra c website showcasing

deploy purpose-built, technology-lead solutions supported by a responsive, in-house back office to help merchants stand
out from competitors, delight customers and grow their businesses.
your company’s unique message
Niche and emerging verticals have risen over the past few years, and yet, surprisingly few payment processors support
emerging markets. In fact, numerous ISOs and acquirers reject merchant applications that don’t fit standard risk profiles
• Your own, customized News from the Wire that highlights
or Merchant Category Codes (MCCs). This is often due to reputational or regulatory risk levels that are unknown, as
the vertical is emerging. The reality is that with a nuanced understanding of regulations and transactional trends, these
stories about your company
merchants could present significant opportunities. For too many legacy fintechs, this rigid approach to risk management
hearkens back to early days of uniform POS terminals and vanilla processing. At a time when advanced analytics and
• Featured content: updated monthly, either by your in-house
algorithms can instantly score a merchant account, why limit underwriting to a few generic models?
writers or by one of ours

• Custom infographics and videos

• Premier content placement in each issue of e Green Sheet
• And so much more...

Don’t leave money on the table Rick@greensheet.com

Have you personally vetted legitimate businesses, only to see them declined by risk management? If so, here’s some good
news: Maverick Payments is here to help. Its one-stop tech stack includes many solutions tailored to the unique needs of
merchants in traditional and emerging markets. Here are some ways Maverick enable its partners to attract and retain
more specialized customers. 707-284-1693
• Multibank network: Optimize approval rates and increase the volume of accounts by processing card or ACH
transactions through Maverick’s banking network to ensure continuous payment flows.
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