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Insights and Expertise
ChapterTitle

Unlocking ecommerce growth

in high-growth markets

annual increases of 7 to 12 percent. Despite their advanced
infrastructures, their growth rates lag behind the rapid
expansion seen in Asia and Latin America.
This disparity underscores the diverse and vibrant nature
of the global ecommerce landscape, highlighting the crucial
role efficient payment systems play in enabling regions
to engage and thrive in the global ecosystem actively. As
these markets continue to develop and integrate cutting-
edge payment technologies, they are poised to redefine
the future of digital commerce on a global scale.
Explosive growth and future
potential in high-growth markets

High-growth markets are not just expanding rapidly; they
offer vast potential for future growth. The Bank of Eng-
land anticipates the cross-border payments market could
soar to $250 trillion by 2027, spotlighting enormous oppor-
By Guillaume Tournand tunities within these regions.
Worldline
Latin America is a shining example, with its ecommerce
he ever-broadening landscape of cross-border market valued at $295 billion and growing at 30 percent.
payments continues to reshape global ecom- This surge is fueled by increasing digital connectivity and
merce, creating new competitive opportunities consumer purchasing power, driven by improved infra-
T for high-growth markets. Historically led by structure and a burgeoning middle class.
the United States and Europe, the global payment sector
is now witnessing a surge of advancements in Asia and Asia is also witnessing extraordinary growth. In Thai-
Latin America. land, the ecommerce market is expected to escalate from
$35 billion in 2022 to $53 billion by 2025. Innovations in
Efficient payment solutions are pivotal in this
transformation, as they are often seen as potential barriers
to growth if not effectively implemented. By adopting
seamless and innovative payment solutions, Asia and Latin High-growth markets by the numbers
America are overcoming these challenges, significantly High-growth markets are reshaping the global
influencing the global ecommerce industry. ecommerce landscape with rapid expansion
and rising consumer demand. Here’s a look at
As Asia and Latin America establish themselves as global key figures driving this shift:
ecommerce powerhouses, they demonstrate unmatched
growth and technological advancements with ecommerce • Latin America's ecommerce market is
growth rates of approximately 30 percent. valued at $295 billion, growing at 30
percent annually.
The widespread adoption of ecommerce and mobile
commerce, driven by efficient payment systems, is fueling • Thailand’s ecommerce sector is projected
this expansion. The shift toward mobile-first shopping to surge from $35 billion in 2022 to $53
further accelerates growth, as enhanced mobile usage and billion by 2025.
improved internet connectivity facilitate smoother cross-
border transactions, encouraging greater participation in • Cross-border payments could reach $250
the global ecommerce market. trillion globally by 2027, according to the
Bank of England.
In contrast, established markets like the United States and
Europe continue to see steady but slower growth, with

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