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IndustryUpdate

ANNOUNCEMENTS and management across major venues like the Rose
Bowl and Mercedes-Benz Stadium, as well as airports
and universities. The rebrand reflects a global vision to
Alchemy Pay obtains Arizona offer seamless, data-driven parking experiences while
money transmitter license expanding U.S. services and bringing advanced reserva-
tion capabilities to international markets.
Alchemy Pay said it secured a Money Transmitter
License (MTL) in Arizona, marking its ninth MTL International Payments online
approval in the United States and reinforcing its com- training set for May 14 –16
mitment to regulatory compliance and secure fiat-crypto
transactions. The company noted that with over 3 mil- ResearchAndMarkets.com added the online course
lion users and 8 million transactions processed by 2024, "International Payments" designed for banking profes-
its platform continues to expand rapidly. sionals with experience in domestic payments seeking to
deepen their international expertise. The course, set for
Chief Marketing Officer Ailona Tsik emphasized the May 15 – 16, 2025, covers foreign exchange principles,
company's dedication to compliance and transparency. high- and low-value global payments, SWIFT and CLS
Alchemy Pay also holds regulatory approvals in the UK, systems, ISO 20022 migration, liquidity management
Switzerland, South Korea, Australia and Canada and and international trade facilitation.
positions itself as a trusted global fintech leader.
It also explores risk, legal and regulatory issues, as well
DeepTarget personalization a as current market challenges. For more details about this
finalist for Banking Tech Awards training visit www.researchandmarkets.com/r/j27k90.
DeepTarget Inc. 's AI-powered Digital Experience 'Shanghai Summer' aims to
Platform (DXP) is a finalist in the 2025 Banking Tech redefine global consumption
Awards USA for Best Personalization Solution. Presented
by FinTech Futures, the awards celebrate innovation in Shanghai launched its latest "Shanghai Summer" inter-
U.S. banking technology. DXP's focus is on equipping national consumption season, focused on redefining
community banks and credit unions with advanced per- summer campaigns with immersive retail, travel and
sonalization tools that turn digital banking channels into lifestyle experiences. Slated to run from July to October
revenue drivers. 2025, the initiative includes innovations like "240-Hour
Products" for visitors and themed city events.
By combining consumer data and AI, the platform deliv-
ers targeted product offers, boosts conversion rates and Foreign card spending during the city's 2024 campaign
enhances ROI, FinTech Futures noted. DXP includes surged 68.2 percent, with standout growth in key
full campaign management, performance analytics and commercial areas, organizers stated, adding that this
expert support. year's program enhances payments, tourism and dining
through expanded UnionPay and Visa support, cultural
NCR Atleos named a Most Loved Workplace activations from Disney and LEGO, and smart travel
NCR Atleos Corp. was certified as a Most Loved tools. The multilingual website www.shanghaisummer.
Workplace by the Best Practice Institute, recognizing its com offers global travelers a seamless guide to exploring
strong workplace culture and employee satisfaction. The the city, they added.
certification is based on employee surveys, public senti- TAG names Instant Financial a
ment and leadership input. Atleos' inclusive and collab-
orative environment emphasizes respect, empowerment Top 10 most innovative company
and alignment with company values, the institute noted. Instant Financial, a fintech modernizing earned wage
access and payments for hourly workers, was named
NCR Atleos supports employee well-being through one of the Technology Association of Georgia's Top 10
flexible work options, wellness programs, professional Most Innovative Companies of 2025. Headquartered in
development and continuous recognition – with feed- Alpharetta, Instant offers digital tips, instant pay and
back helping to shape policies and promote belonging. flexible wage access solutions used by major employers

ParkHub becomes JustPark like Church's Chicken and Randstad USA.
ParkHub, a North American event parking technology The company has helped frontline workers access over
provider, rebranded as JustPark following its April 2024 $7.5 billion in earnings and $4.5 billion in tips, TAG
merger with the U.K.-based platform. The unified brand noted. Recent innovations include a Financial Wellness
supports over $1 billion in booking volume for 500+ U.S. program and Instant Direct, offering customizable pay-
B2B clients and 14 million U.K. drivers. JustPark aims out options.
to simplify parking by enabling easy booking, payment

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