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Table of Contents

Lead Story

Unbanked, underbanked - untapped

News

Industry Update

HR 5546, the downside

Uncle Sam to get slice of payments pie

Private equity giant going public

MWAA meeting goes the distance

PCI on the menu

Scott Henry
VeriFone

Three-step systemization

Biff Matthews
CardWare International

Features

The consulting guru that could

Industry Leader

Linda Perry –
Unfettered spirit, extraordinary success

Views

PCI on the menu

Scott Henry
VeriFone

Three-step systemization

Biff Matthews
CardWare International

Education

Street SmartsSM:
To Capitol Hill we go

Jason Felts
Advanced Merchant Services

Becoming registered

Adam Atlas
Attorney at Law

Check processing diversification: Hop aboard

Christian Murray
Global eTelecom Inc.

Invest in trust

Jeff Fortney
Clearent LLC

Web site optimization: A route to talent

Curt Hensley
CSH Consulting

Lead with communication

Daniel Wadleigh
Marketing Consultant

Company Profile

GreenSoft Solutions Inc.

New Products

Keep alert with merchant accounts

MercuryAlerts
Mercury Payment Systems LLC

Turbo charge PCI compliance

TurboPCI
TurboPCI Inc.

Inspiration

For better or worse

Miscellaneous

POScript

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

August 11, 2008  •  Issue 08:08:01

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MWAA meeting goes the distance

The Midwest Acquirers Association held its annual meeting July 23 and 24, 2008, in St. Louis, Mo. The event was jammed with educational sessions, an inspirational keynote address and many networking opportunities.

Wednesday started off with the very popular Field Guide for ISOs seminar. As usual, Mark Dunn put together a well-thought-out program containing essential educational information for all merchant level salespeople (MLSs). This event alone is well worth attending.

Inspiring words

Later, Greg Gumbel, a three-time Emmy award winner and current sportscaster for CBS, inspired a room full of payment professionals.

His keynote focused on his experience at the 1994 Olympics and the incredible efforts athletes make to achieve their dreams. This was followed by a reception with the vendors.

The evening wrapped up with a party sponsored by Electronic Merchant Systems. It included dinner, an open bar and entertainment. It was followed by United Bank Card's Texas Hold'Em Charity Casino Night.

Thursday began with a talk by Tony Abruzzio, Senior Vice President, Global Payments Inc. His presentation addressed the changing environment facing the payments industry. This was followed by more networking time in the exhibit hall.

Paul Martaus of Martaus & Associates gave the next presentation. Martaus ruminated on the challenges facing ISOs and MLSs this year, including the economy and upcoming legislation.

Targeted sessions

After lunch came educational breakout sessions, which were divided into two tracks: one of interest to ISOs and processors; the other dedicated to MLSs.

MLS sessions included a presentation about contract negotiations by Mary Winingham of TSYS Acquiring Solutions and Adam Atlas, Attorney at Law. Next was a panel discussion about closing merchant sales.

Finally, Beth Horowitz, Vice President of Product Management for Discover Network spoke about driving customer loyalty through products and services.

Thursday afternoon, the MWAA presented its Lifetime Achievement Award to Kim Fitzsimmons, the President of Independent Sales Services for First Data Commercial Services, a division of First Data Corp. Fitzsimmons is the fifth recipient of this prestigious award.

After accepting the award, Fitzsimmons closed the meeting with a discussion on using data as a new currency in the marketplace.

She pointed out the value of data already collected by ISOs, processors and MLSs and made suggestions on ways to use it wisely. If you have never attended an acquirers meeting, do so. For a nominal price, you can obtain a wealth of information and make valuable, long-lasting business connections.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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