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Table of Contents

Lead Story

PCI: Is it working?

News

Industry Update

FACTA shatters credit, debit card myths

Frontier takes nose dive

Diners Club on Discover's menu

Wish for dying kids takes flight

Features

Interchange fees and ATM usage

Travis K. Kircher
ATMmarketplace.com

ISOMetrics:
PCI Timeline

Industry Leader

Anna Solomon –
Parent, president, payments advocate

Views

Going green ain't always cheap

Patti Murphy
The Takoma Group

IP yea, dial-up nay

Scott Henry
VeriFone

Smack those hackers down

Ben Goretsky
USA ePay

Education

Street SmartsSM:
Go from middlin' to marvelous

Jason Felts
Advanced Merchant Services

Factors of FACTA compliance

David Mertz
Compliance Security Partners LLC

POS hardware: Lemon or dream machine?

Dale S. Laszig
DSL Direct LLC

Marketing in compliance

Nancy Drexler
SignaPay

Strategizing for ISO growth

Lane Gordon
MerchantPortfolios.com

Company Profile

U.S. Merchant Systems

New Products

Cut out the transaction fat

Slim CD
Company: Slim CD Inc.

Customer stickiness with a single swipe

SingleSwipe
Company: Chockstone Inc.

Inspiration

MLS reloaded

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

April 28, 2008  •  Issue 08:04:02

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Inspiration

MLS reloaded

Leaders aren't born; they are made. And they are made just like anything else, through hard work. And that's the price we'll have to pay to achieve that goal, or any goal.
Vince Lombardi

What's in an acronym? In the case of merchant level salesperson (MLS), it describes what sales reps in the payments industry do: serve merchants directly all day long by working the phones, going on sales calls, translating the complexities of interchange to merchant clients and solving card acceptance problems that arise.

Modify that noun

But try an experiment for a moment. Take away "salesperson" from MLS and add "sales leader." It gives a whole new perspective to MLS, doesn't it? But what exactly is a merchant level sales leader?

A sales leader is someone like you who tracks down leads and initiates contact with potential merchant clients. It is someone in whom an ISO invests great responsibility for persuading - through superior sales skills, of course - prospects to join its merchant portfolio fold.

As leaders, MLSs are never relegated to the bottom of the payments industry food chain. Leaders don't get stepped on. Leaders tell everyone else to get out of the way so they can do their thing.

Leaders are tough, too. Does a street smart, savvy, hard-nosed, persuasive individual seem like a pushover to you?

In short, MLSs seen through this lens are recognized as the indispensable members of the payments industry they truly are. After all, how would banks and other financial institutions reach merchants if not through the expertise and skill of MLSs?

The tip of the spear

Let's take the meaning of MLS a step further - into the realm of the metaphor. Here, MLS doesn't just stand for merchant level salesperson or sales leader, but also what the MLS represents: a spearhead, a laser-guided warhead - a smart bomb.

So, an MLS is a weapon in an ISO's arsenal, one that locks on its target, does not vary from its trajectory, is single-minded in its purpose, and makes quite an impression on impact.

An MLS does not explode or do damage of any sort. However, like a member of the United States Marine Corps, an MLS is imbued with purpose, a rock-solid strategy, and the intellectual tools and physical stamina to pull it off.

When an MLS goes off, havoc and misery are not rained down. Instead, the MLS provides clarity, convenience and better business practices for merchant clients.

And this is done by providing cost effective products and services, backed up by superior customer service.

Merchants understand that the value added products MLSs sell increase foot traffic and, thus, the bottom line. It isn't the light of hellfire, mayhem and destruction that the merchant sees in an MLS's eyes. But the merchant sees the light nonetheless. An MLS, ladies and gentlemen, is Rambo with a briefcase and brains.

A call to arms

Surveys in recent years have revealed worker dissatisfaction with their jobs. More and more these days, it seems Americans don't like what they do for a living.

Many jobs, in fact, are dull and boring. But the work of an MLS isn't one of those jobs.

It only takes a little imagination to see the possibilities. Just rethink that acronym and what it means and realize the importance of an MLS in the payments industry.

In the big picture, whatever acronym describes what you, as MLSs, do for a living is not important. You are much more than any mere combination of letters.

It's how you approach your job that matters, what you bring to that huge chunk of your life devoted to job survival and prosperity.

You're a sales warrior, a sales ninja, or whatever archetype catches your imagination and inspires you to do the best at your job that you possibly can.

You are a superhero at your job if you want to be. You are Super MLS!

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services