Product: Chat Commerce as a Service
Clickatell, a leading chat commerce and business messaging provider, introduced its Chat Commerce as a Service (CCPaaS) platform, which is designed to deliver a full commerce experience within widely adopted mobile messaging environments. The company said the platform is compatible with WhatsApp, Apple Messages, SMS and USSD, enabling consumers to easily connect, engage and transact with brands in the same messaging channels they use every day. Brett White, vice president, product payments at Clickatell, said the platform integrates payments, message automation, live agents and campaign management to create an exceptional user experience.
"With card tokenization, consumers can securely pay in any messaging channel; our hosted checkout tokenizes the user's payment information, saving it for future use and streamlining subsequent purchases with 'one tap pay,'" he said, noting this capability enables consumers to pay in one spot instead of transferring to another website or mobile app.
White further noted that CCPaaS efficiently bundles chat commerce capabilities into a single platform with multiple service levels: Clickatell Connect, Clickatell Interact and Clickatell Transact.
The Clickatell Connect foundational package enables businesses to deploy enterprise-grade chat commerce over multiple messaging channels via a RESTful API or a web-based campaign management tool. White said brands can use Connect's low-code and no-code web interface to build app-like rich chat experiences easily and quickly into workflows.
Clickatell Interact, a value-added package, comes with keyboard management, an asset library and live chat capabilities and is easy to integrate with CRMs and order management systems, enabling businesses to have meaningful conversations with their consumers. Businesses can use Interact chatbots to instantly respond to customers, White noted, and use its asset and API libraries to customize and integrate CCPaaS into their workflows.
The Clickatell Transact simplified commerce package enables businesses to sell products and services directly within messaging channels by sending payment prompts to initiate secure and frictionless checkouts. Through Transact, White noted businesses can securely integrate chat commerce into CRMs and order management systems without writing code, to provide cloud native, turnkey checkout experiences.
White noted that in addition to Connect, Interact and Transact capabilities, the true benefit CCPaaS offers is the ability to meet consumers wherever they are communicating. Consumers can text and chat with brands to resolve customer service requests or make purchases, he added, while connecting their daily lives to a brand experience. White pointed out that by enabling consumer brands to build direct-to-consumer commerce experiences within mobile messaging channels, CCPaaS drives value for marketers, business-to-consumer and direct to consumer enterprises.
"Consumers increasingly prefer their mobile phones for all activities, yet brands across retail, travel, financial services and more struggle to provide a full commerce experience in a way that's cost-effective and most convenient for consumers," he said. "Consumers are also tired of bouncing around between phone calls with support, websites and mobile apps to get what they need."
Describing Clickatell as a proven leader in messaging commerce, White said the company's experience and expertise drives customer results. As digital commerce adoption continues to grow and scale globally, business owners can leverage CCPaaS to reach their customers in the same mobile messaging apps they use every day, while sending notifications at scale, he added.
Brands can use the platform's SMS messaging and APIs to provide customers with real-time updates, alerts, promotions and one-time passwords, reducing friction and frustration of the contact center experience by enabling customers to instantly message live agents, White noted, adding that businesses can also send payment links, he noted, using our end-to-end solution.
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