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Table of Contents

Lead Story

Economic hang-ups: Will payments wilt?

News

Industry Update

Visa shoots for largest U.S. IPO ever

Vermont interchange bill a cry for help

Interchange act coming back stronger

TSYS joins the mobile fray

Data Treasury: Billions in the balance

Features

AgenTalkSM:
Jim McMahon

ATMs and a changing biz model

Travis K. Kircher
ATMmarketplace.com

Optio Solutions LLC. - Kinder, gentler collections

ISOMetrics:
Recessing, depressing economy

Views

Card stripes, prison stripes - security required

Biff Matthews
CardWare International

Education

Street SmartsSM:
Biting the ISO that feeds it

Dee Karawadra
Impact PaySystem

Shower candidates, grow your ISO

Curt Hensley
CSH Consulting Inc.

Secret's out: How to snag merchants

Maxwell Sinovoi
United Bank Card Inc.

PIN-ing profits

Scott Henry
VeriFone

Annihilate attrition

Jeff Fortney
Clearent LLC

Setting the stage for stupendous sales

Daniel Wadleigh
Marketing Consultant

Company Profile

Cutter LLC

New Products

Brand protection the Teleblock way

Teleblock Do-Not-Call Blocking System
Call Compliance Inc.

Software for streamlined processing

NitroSell
Company: NitroSell

Inspiration

Here comes the sun - and the dust pan

Miscellaneous

POScript

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

March 10, 2008  •  Issue 08:03:01

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Card stripes, prison stripes - security required

By Biff Matthews

As the payments industry strengthens cardholder data security through compliance with the National Retail Federation and The National Association of Convenience Stores have worked to lower, if not eliminate, interchange fees.

Interchange fees for convenience store (C-store) operators are often higher than labor cost. Ninety percent of C-store business is in the petroleum environment, and the number of employees is low, so these fees are the greatest expense.

The interchange skim, as C-store operators regard it, is a major revenue source for the card issuing players. The ACH environment is a parallel threat to the interchange revenue stream, and one that is guaranteed to gain ground.

An ACH offensive

Anyone selling decoupled cards needs to apply the PCI DSS requirements to the ACH environment - before it is mandated. There is no defense equal to preemption. If you are PCI compliant for credit card transactions, it's a short step to secure ACH transactions equally. You've invested 90% of the dollars needed to accomplish this, so invest the additional 10%.

Not only is this an easy step, but it's also a sales tool. Being able to say you are not only PCI compliant, but also equally secure for ACH transactions speaks powerfully about your priorities and business practices. PayPal, Google Checkout and other online marketers will eventually embrace ACH. For now, early adaptors will have the advantage.

If you are an ISO discussing PCI compliance with merchants, and you're selling ACH processing, you should be talking about security for credit card and ACH transactions. And if you are an auditor, offer to look at a client's ACH processing while you're on site auditing credit card transactions.

ACH legislation is in the pipeline, so let's all just get over it. The choice is to spend $10,000 for PCI compliance for credit cards and another $1,000 for ACH, or wait and start all over later, at which time the bill will be higher.

Think water pumps: The auto mechanic says, "While we're replacing it, we'll have access to the timing belt and gear, so you may as well change those as well - they all have similar service lives." If you decide otherwise, you'll save a few bucks today, but a year later, when the timing belt does go out, not only will you be without your car, again, but the price will be double.

The analogy is accurate on all counts: cost, inconvenience and the hazard of waiting.

Biff Matthews is President of Thirteen Inc., the parent company of CardWare International, based in Heath, Ohio. He is one of 12 founding members of the Electronic Transactions Association, serving on its board, advisory board and committees. Call him at 740-522-2150 or e-mail him at biff@13-inc.com.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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