Data analytics company CallRail added new features to its suite of cloud-based call-tracking services. The enhancements, combined with advanced attribution and reporting capabilities, are designed to provide additional performance metrics and insights on inbound phone calls, company representatives stated.
"We're constantly making updates to CallRail to help our customers and third-party integrations that rely on using CallRail data in the platform of their choosing," stated Madelyn Newman, Product Marketing Manager at CallRail. "We ended 2017 with a bang and a lot of great new releases, including a Facebook integration, improved user workflow and permissions, and great new features to the CallRail API."
While CallRail has always tracked phone calls from Facebook ads, Newman said the new integration is faster and more intuitive, instantly linking inbound calls, texts and form completions to corresponding Facebook ad clicks within Facebook Business Ads Manager. CallRail clients can also import phone call, text, and form data directly into the Business Ads Manager, Newman noted.
CallRail noted that its clients can use a secure portal to route, track and evaluate incoming calls and view caller data through live pop-up and email notifications. A real-time, interactive dashboard provides a single-access view of all account features, described by the company as follows:
CallRail's omnichannel technology suite is designed to capture data from any telecommuncations device, anywhere. Additional services include anti-spam, geo-routing, IVR and call scheduling options. The software is fully integrated with many leading analytics and customer relationship management solutions. Channel partners and resellers can use CallRail's application programming interface to integrate CallRail software into their service offerings. White-label CallRail solutions enable agencies and affiliates to provide a customized, branded subdomain to their customers, CallRail noted.
Newman said more than 60,000 companies and marketing agencies worldwide are using CallRail software to optimize ad campaigns, increase sales effectiveness and improve customer retention. "We've evolved from a 'nice to have' to a 'can't live without' for many customers," she said.
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