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Table of Contents

Lead Story

New approaches to vertical markets: Think horizontally

Patti Murphy


Industry Update

News Briefs


ISO Metrics


Navigating the POS library

Dale S. Laszig
DSL Direct LLC


Street SmartsSM:
MIA in EMV compliance: Card brands

Steven Feldshuh
Merchants' Choice Payment Solutions East

7 habits of highly ineffective ISO recruiters

Mike Ackerman
DigiPay Solutions Inc.

ISO technology contracting

Adam Atlas
Attorney at Law

Company Profile

Frates Insurance & Risk Management

New Products

Mobile ordering app delivers big brand mPOS experience

Apptizer Inc.


First, determine your objective


Letter from the editors

Readers Speak

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

September 25, 2017  •  Issue 17:09:02

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New Products

Mobile ordering app delivers big brand mPOS experience

Product: Apptizer

Palo Alto, Calif.-based Apptizer Inc. created the eponymous Apptizer, a mobile storefront solution designed to enhance processing systems and improve the mobile customer experience. Small and midsize businesses can use the solution's wizard-based tools to create customized mobile ordering apps in minutes, without coding; the apps can be integrated with payment gateways, POS systems and ecommerce platforms, the company stated.

The turnkey solution facilitates a range of mobile ordering capabilities, including instant notifications, order status tracking, discounts and promotions, logo and color scheme branding, and real-time menu/product catalog updates. Also included are preconfigured, industry-specific templates with recommended market pricing. "We live in a very impatient society," said Dinesh Saparamadu, Chief Executive Officer and founder of Apptizer. "Customers are no longer willing to wait in line, and merchants are using self-service models and push notifications to reduce wait times."

Bill Vasquez, the company's Director of Channel Sales, added, "All merchants have to do is upload their logo and product pricing to receive an Android app within a few hours, or an Apple-approved iOS app within a few days. Apptizer merchants own their customer data, which enables them to create segmented, targeted promotions while fully controlling the customer experience."

Merchant, reseller benefits

Apptizer can improve brand identity and customer loyalty, which are two major areas of need, Vasquez noted. "Merchants can increase revenue and compete with larger retail and hospitality brands," he said. "Apptizer can also help reseller partners improve merchant account retention and generate new sources of recurring revenue." Vasquez stated that merchants and sales channel partners who have implemented the app are reporting increased orders, reduced labor costs and enhanced customer loyalty. The app's open architecture and extended application programming interface library are designed to simplify and automate all facets of integration with back-end processing systems and ancillary applications such as those supporting gift and loyalty programs.

When customers order ahead with the Apptizer mobile app, participating merchants receive the orders on connected tablet devices or modern POS systems, including Poynt and Clover, Vasquez said. These connected devices can be paired with Bluetooth printers to issue instant receipts in pick-up and delivery zones.

Convenience, engagement, value

The key to making an app successful is convenience, engagement potential and long-term value, Apptizer representatives stated. Following are examples the company provided for how retail and hospitality merchants can use Apptizer to enhance the customer experience. They can:

Solve retail's last mile

"Apptizer brings in the last mile integration point through a native application by forming strategic partnerships with ecommerce and POS terminal vendors, helping these vendors complete the loop with respect to offering an end-to-end digital experience to their customers," Apptizer representatives stated.

Saparamadu and Vasquez expect to see continued growth in mobile app and storefront development as business owners increasingly use mobile solutions to improve the customer experience. With growing consumer adoption of smartphones, merchants must reduce the gap between what customers want and what they can offer, by delivering agile and seamless mobile solutions, they noted. "Smartphones have become a necessary channel of communication for business owners; just having a web page is no longer enough," Vasquez said. "Businesses must support mobile users to stay relevant."

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Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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