Getting prospective merchants to open emails is no easy task, especially considering the average businessperson's inbox receives roughly 150 messages daily, and about half are deleted unopened. To navigate past Spam filters and the scrutiny of busy professionals can be tricky. However, there are proven strategies sales teams can use to make email outreach programs more effective.
To increase the likelihood your email message will be opened and read, experts recommend the following tactics for catching recipients' attention with strong subject lines:
Experts also advise sales agents to personalize the "From" field in emails to avoid ambiguity. Start with your full name and company name. That way, recipients will be able to google your company to ascertain that a legitimate person and company sent the email.
Once your subject line and "From" field pass muster, keep the inside message straightforward. Include a call to action and deadline, especially if you offer an incentive.
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