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Table of Contents

Lead Story

Progress on the long road to faster payments

Patti Murphy

Direct mail dinosaur or diamond?


NEAA blends tradition, innovation

PCI SSC revises ecommerce guidance

CFPB regulates prepaid, Congress eyes CFPB

Arby's under the microscope after breach


Jeff Shavitz


The adjacent POS-sible

Dale S. Laszig
DSL Direct LLC


Street SmartsSM:
Rebranding as an equipment leasing professional

John Tucker
1st Capital Loans LLC

Secrets: A contemporary legal take

Adam Atlas
Attorney at Law

Looking ahead: Fintech in 2017

Don Bush
Kount Inc.

Company Profile

Prospay Inc

New Products

Gain, retain customers with real-time analytics

Retention Intelligence

Compliant, automated cash discounts at the POS



Letter from the editors

Readers Speak

Email prospecting tips that work

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

February 27, 2017  •  Issue 17:02:02

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Boost Your Biz
Email prospecting tips that work

Getting prospective merchants to open emails is no easy task, especially considering the average businessperson's inbox receives roughly 150 messages daily, and about half are deleted unopened. To navigate past Spam filters and the scrutiny of busy professionals can be tricky. However, there are proven strategies sales teams can use to make email outreach programs more effective.

To increase the likelihood your email message will be opened and read, experts recommend the following tactics for catching recipients' attention with strong subject lines:

Experts also advise sales agents to personalize the "From" field in emails to avoid ambiguity. Start with your full name and company name. That way, recipients will be able to google your company to ascertain that a legitimate person and company sent the email.

Once your subject line and "From" field pass muster, keep the inside message straightforward. Include a call to action and deadline, especially if you offer an incentive.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Board Studios