The Green Sheet Online Edition
December 12, 2016 • Issue 16:12:01
Kudos and a question
Really love the publication! Do you guys also still send out the GSQ?
Chris Kennedy,Kennedy Business Solutions
Thanks for taking the time to appreciate our work. It's good to know we are making a difference. We retired GSQ at the end of 2015 because we found that far more people were reading and supporting The Green Sheet, our semi-monthly magazine, than GSQ, our quarterly publication. Since the lead articles in each issue of The Green Sheet go into depth on compelling topics in contemporary payments, we determined it makes sense to be streamlined and focus our energies on those and other well-researched feature articles within the magazine itself.
We do have GSQ issues from 1999 through 2015 archived on our website, though, if you want to view them: www.greensheet.com/gsq.php. And if you ever want to suggest lead article topics, we would be delighted to consider your ideas.
Mind your marketing collateral
I've heard there are rules about what you're supposed to include on your business cards, website, etc. I'm just starting out in the biz. How important are they? Can you fill me in?
Dorothy Rhone, Merchant Level Salesperson
The card brands do have strict rules about how ISOs and agents represent themselves in person and in their marketing materials. This is to prevent reputational harm to the payments system. An excellent article that will provide the pertinent information is "Are your marketing materials compliant," by Peggy Bekavac Olson, The Green Sheet, Feb. 13, 2012, issue 12:02:01 (www.greensheet.com/emagazine.php?story_id=2898&search_string=marketing%20materials&search_string2=rules). In the article, Olson explains how to comply and brings home the fact that if you do not adhere to the rules for marketing solicitation and program materials, you may face audits, penalties and fines.
What would you like to know?
Is there something about the payments industry that doesn't quite make sense to you or that you'd like to understand in greater detail? We have a wealth of information in our archives that can answer myriad questions. Ask away, or send us your feedback and suggestions. We're eager to hear from you at firstname.lastname@example.org.
Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.