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Table of Contents

Lead Story

Blazing tech trails for commerce

Ann Train

News

Industry Update

Fed, FDIC, OCC toughen up on FI cybersecurity

U.S. Supreme Court to rule on credit card surcharging

ATM industry shifts EMV into high gear

Retailers pin hopes on early holiday shoppers

Views

Fewer Americans unbanked;more using prepaid cards

Patti Murphy
ProScribes Inc.

What Is Money20/20? - Part One

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Be bold, be innovative, be different

John Tucker
1st Capital Loans LLC

Payment trends to watch in 2017

Oren Levy
Zooz Inc.

Which merchants fit you best?

Jeff Fortney
Clearent LLC

Pot shop processing remains risky business

Theodore F. Monroe
Attorney at Law

Company Profile

Residual Sheriff LLC.

Features

Nancy Drexler

New Products

End-to-end, omnichannel payment platform

Worldpay Total
Worldpay US Inc.

Ready-to-deploy infrastructure for payfacs

FACe
Network Merchants Inc.

Inspiration

Telephone prospecting: How good are you?

Departments

Letter From the Editors

Readers Speak

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

November 14, 2016  •  Issue 16:11:01

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Inspiration

Telephone prospecting: How good are you?

Let's assume you want to prospect by phone, and you've obtained a list of merchants likely to benefit from your products and services. The individuals on the list may be "warm" or "cold" leads. For example, they might be current customers whom you want to upgrade, or they could be prospects new to you.

A number of sales professionals pursue only warm leads, that is, those that have been warmed up by prior contact with you, colleagues or satisfied customers. Those prospects will already have a sense of who you are when you call. However, according to some sales trainers, avoiding cold calls is misguided.

It's a state of mind

"I continue to be baffled by those who cut off possibilities with a semantic twist," wrote Wendy Weiss on the Business Know-How website (www.businessknowhow.com/marketing/warm-call.htm). "Cold call, warm call; it's simply a state of mind. Your mind. Your prospect does not make those distinctions." She also noted that just because you think a contact is warm doesn't mean the contact agrees with you.

Weiss believes to be effective, you must:

So, how do you control the conversation and communicate well under any circumstance? In Good Selling!SM The Basics, Paul H. Green offered several ideas for breaking the ice after you identify yourself to a prospect. For example, you could say:

You can take charge

These bullet points aren't to be memorized. They are offered to spur your thinking about how to open conversations in various situations. Above all, to communicate effectively you must be yourself, and part of that is using your own language, not words you've read in an article or in a sales script.

It's also important to remember your goal is to establish relationships. If you develop strong ties, sales will naturally follow. Focus on making meaningful connections with the people you call.

In addition, be prepared. Know what your assets are and what you want to say. Be concise, don't ramble, listen well and respond appropriately to what your prospects say. Some people also advise placing a mirror beside your phone. If you sit up straight, smile and look confident, this will be reflected in your voice.

And remember, set aside time to make calls. All the preparation in the world will be of no use if you don't pick up that receiver, tap in a number and say hello. "Your success depends upon the skills you develop as a prospector," Green wrote. "Start looking for new prospects today, and if you never stop, neither will your income."

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Electronic Merchant Systems | Board Studios