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Table of Contents

Lead Story

Mobile gaining ground in stores

Ann Train

News

Industry Update

CVS Pay joins mobile payment roster

Walgreens rewards Android, Apple users

Oracle fails to predict, prevent POS breach

NFC a bargaining chip for Apple, Australian banks

Features

PayPal and Square: Q2 2016 earnings

Payments maintains strong presence on Inc. 5000

Mobile debit shift

Views

Virtual cards deserve a place among healthcare payment choices

Jeffrey W. Brown
VPay

No cash? No checks? Nonsense.

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
To own or not to own the POS system sales process

John Tucker
1st Capital Loans LLC

Selecting the right ISO partner

Aaron Nasseh
Finical Inc.

Become an agent of change in payments

Jeff Fortney
Clearent LLC

Payfac: Fad or new norm?

Adam Atlas
Attorney at Law

Is it time to hunt for greener pastures?

Steven Feldshuh
Merchants' Choice Payment Solutions East

Company Profile

Forte Payment System

New Products

Comprehensive POS, business management

Groovv POS
Total Merchant Services Inc.

Compact mag stripe, smart card, contactless reader

UniPay III
International Technologies and Systems Corp.

Inspiration

Qualify prospects, save time

Departments

Letter from the editors

Readers Speak

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

September 12, 2016  •  Issue 16:09:01

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Readers Speak

Signature versus PIN a hot topic

Staff Writer Dale S. Laszig received the following feedback on "Chip and PIN debate roils retail, payments sectors," published in The Green Sheet Aug. 22, 2016, issue 16:08:02.

The Home Depot, Walmart, Kroger and others understandably oppose card associations' contract language mandating a signature debit option for consumers at checkout. Signature debit transactions ride the credit "rails" with higher interchange rates than PIN transactions that are routed on less costly debit networks, and PIN authentication/verification is inherently more secure. In fact, the latter is, in large part, the very reason for lower interchange rates on debit transactions in the first place.

Retailers of all sizes, as well as issuers, resist chip-and-PIN due to additional costs for implementation and further changes to consumers' experiences at checkout, when weighed against too little forecast reduction in fraud.

If we're truly interested in eliminating fraud resulting from lost, stolen and counterfeit cards in the United States, we'd move to chip-and-PIN as quickly as possible, while fully embracing tokenization and phasing out the mag stripe altogether.

Interestingly, mobile payments platforms such as Android Pay, Apple Pay and Samsung Pay, currently offer these enhanced security features, if in slightly different form. Users are authenticated via PIN or biometric security, transactions are tokenized, and there's no mag stripe to compromise. Along with recently introduced mobile payment schemes from Walmart and CVS, uniformly offering consumers mobile payment options at checkout would go a long way toward reducing card fraud today.

John Coloe, Mobile Payments Consulting Strategist

Great points, John. There's no doubt chip-and-PIN is a more secure payment method than chip-and-signature for the very reasons you and numerous retailers have mentioned.

Aite's recent report (featured in the article cited above) advises retailers to weigh chip-and-PIN implementation costs against purported benefits, which is sound advice for small merchants who have never used PIN pads. However, customer-facing PIN pads have long been a staple of enterprise-scale retailers; it makes sense they'd want to leverage existing infrastructure after being early EMV adopters.

Dale S. Laszig, The Green Sheet Inc.

Sound off here

We welcome your opinions on current industry trends and issues at greensheet@greensheet.com.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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