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Table of Contents

Lead Story

CNP fraud: Evolving strategies for an evolving market

Patti Murphy

News

Industry Update

Farewell to Kenneth T. Elderts, respected leader and friend

Chip and PIN debate roils retail, payments sectors

EMV advances beyond compliance

Office Depot sues Delaware for audit overreach

Features

GS Advisory Board:
The state of mobile today - Part 3

Banks ripe for disruption

Jeff Thorness

Views

What's in your payment mix?

Dale S. Laszig
DSL Direct LLC

Wake up and certify more EMV terminals

Steven Feldshuh
Merchants

Bankers' issues are our issues

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Bid farewell to traditional job security

John Tucker
1st Capital Loans LLC

The good, the bad, and the payday loan

Brett Husak
National Bank Services

Going beyond data breach reporting in the United States

Fran Sachs and Lorie Schrameck
CSR Professional Services Inc.

Company Profile

TransPay Processing

New Products

Real-time ID scans to limit fraud, boost conversions

Netverify
Jumio Corp.

Free, cloud-based tablet POS

Zero POS
retailcloud

Inspiration

Embrace pauses during presentations

Departments

Letter from the editors

Readers Speak

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

August 22, 2016  •  Issue 16:08:02

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Inspiration

Embrace pauses during presentations

As a payment professional, you've devoted significant time to perfecting your sales presentation. Most likely, you also update it as your knowledge grows and your products and services evolve. As part of your sales process, you probably also take stock after each presentation, whether or not you've made the sale, and note what went well, what didn't go well and why, and identify what you can do better next time.

When evaluating presentations, how thoroughly do you assess your skill at drawing merchants out and listening as merchants open up about their needs? How much time during your presentations are you saying nothing at all?

In Good Selling!TM: The Basics, Paul H. Green emphasized the importance of listening. "After you've had the opportunity to briefly outline your service, ask the merchant what he thinks so far, and then stop talking," he wrote. "Even if it gets a little awkward, just wait for the merchant to tell you his feelings about his business and your service. Don't settle for yes/no answers. Given the time, the prospect will talk."

According to Green, the practice of listening and asking open-ended questions will be a welcome surprise to merchants because so many salespeople overload them with sales jargon and hard-sell tactics. Additionally, Green wrote, "It will also prevent your answers and comments from sounding 'canned.'" Merchants will also feel that you actually care about them and their businesses, he noted.

The awkward pause

But what do you do if you listen well; do your best to come up with relevant, open-ended questions; and you are met with silence? First, don't become alarmed. Emma Brudner wrote in "5 reasons awkward silences … are actually powerful sales tactics," posted Jan. 15, 2015, on the Read. Learn. Sell. blog, that an awkward silence might be the worst case scenario on a first date or in a job interview, but "in a sales context, awkward silences are actually good ‒ that is, if you know how to use them to your advantage. And the golden rule of using silence as a sales weapon? Embracing it."

Brudner further said that silence allows time for the prospect to comprehend your offer, communicates genuine interest, helps salespeople stand their ground, prompts buyers to reveal their true needs and concerns, and encourages the prospect to lead the conversation. Keeping this in mind when you experience these moments will go a long way toward relieving anxiety. If this isn't enough to help you relax, however, there are other things you can do.

First, is to return to Green's advice to listen. Forget about what you're going to say next. Even if the merchant is silent for a while, you can still put your attention on him or her and not on your own feelings and thoughts. Take a breath and remain calm. If you feel your shoulders tensing, let them drop. Don't fidget. Remind yourself you will not die from an uncomfortable pause in conversation.

If the merchant speaks first after an awkward pause, that's great. If not, try asking another meaningful question or even commenting on something in the environment that might be affecting the merchant's business. If the conversation continues to grind to a halt, don't blame yourself. Move on. Practice the art of listening on your next call, and over time, you are bound to progress.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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