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Table of Contents

Lead Story

Maintaining the MLS hometown advantage

Dale S. Laszig

News

Industry Update

Visa gets chummy with PayPal

ETA expands focus to underserved sectors

EMVCo, FIDO seeking stronger authentication

Cardless ATMs address EMV, security concerns

Features

GS Advisory Board:
The state of mobile today - Part 2

U.S. retail sales update: Q1 2016

Views

Mastercard and Visa strategies, disintermediation

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Rebranding as a technology sales professional

John Tucker
1st Capital Loans LLC

Hire sales professionals, not consultants

Aaron Nasseh
Finical Inc.

Acquiring the right technology to complement your payments biz

Adam T. Hark
Preston Todd Advisors and MerchantPortfolios.com

Conservative entrepreneur

Jeff Fortney
Clearent LLC

Telltale signs of transaction laundering

Chris O'Donnell
Instabill Corp.

Company Profile

DigiPay: Solutions Inc

New Products

Low-cost, high-quality, all-in-one POS system

uAccept POS
Processing Point Inc.

Sleek, fixed-to-mobile, iPad Air docking solution

Bouncepad
Bouncepad

Inspiration

Keeping it fresh

Departments

Letter from the editors

Readers Speak

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

August 08, 2016  •  Issue 16:08:01

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ETA expands focus to underserved sectors

Growing adoption of mobile and web-based technologies to deliver services has highlighted the need for worldwide access to digital technologies. This is particularly true in developing countries lacking adequate connectivity and infrastructure. How Fintech is Addressing the Needs of the Underserved, published July 21, 2016 by The Electronic Transactions Association shares solutions designed by member companies to address the needs of underserved populations.

The global trade association's white paper details how technical advancements can potentially benefit underserved consumers and their communities through a range of "safe, convenient, and rewarding payment solutions and lending alternatives." The solutions are built around core values of access, affordability, convenience, security and financial literacy.

"ETA and its members support an inclusive financial system that provides high quality, secure, and affordable financial services for the broadest possible set of consumers," the report authors wrote. "A goal of ETA member companies is to continually enhance the electronic payments and financial ecosystem so that it is accessible for all consumers, while ensuring their transactions can be completed securely, efficiently and ubiquitously."

Expanded services, solutions menu

The expanding fintech sector, which the ETA white paper defined as "new technologies that expand financial offerings for consumers, lower costs, improve financial management, and increase transaction security," has used innovative technologies to solve common problems faced by underbanked consumers. Following are cases cited in the report:

The ETA is also continuing its work with legislators to ensure that U.S. government policies will enhance these far-reaching initiatives, improving access to financial services for all Americans. Additional insights from the ETA's How Fintech is Addressing the Needs of the Underserved will be cited in an upcoming feature in The Green Sheet that explores how emerging payment technologies are reshaping traditional methods of selling and implementing merchant services.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

USAePay | Impact Paysystems | Electronic Merchant Systems | Inovio | Board Studios, Inc.