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Table of Contents

Lead Story

Payments' place in the retail playbook - Part 1

Dale S. Laszig

News

Industry Update

Visa Checkout gains 12 million consumers worldwide

Walmart PINs hopes to Visa debit lawsuit

EPC study takes aim at Durbin supporters

Marketplace lenders form new association

PayPal releases app upgrade only for Apple, Android

Features

CNP Expo spotlights fraud, big data, virtual reality

Observations from Payment Facilitator Day

Banks jump on mobile wallets

Adam Atlas

Selling Prepaid

Virtual gifting: field of possibility

Views

Email-related fraud threats grow

Patti Murphy
ProScribes Inc.

Disruption a hot topic at Transact 16

Brandes Elitch
CrossCheck Inc.

Door-to-door sales, the good old-fashioned way

Steven Feldshuh
Merchants

Education

Street SmartsSM:
MLS rebranding, the discussion continues

John Tucker
1st Capital Loans LLC

It takes more than sales to sustain an ISO

Jeff Fortney
Clearent LLC

Work less and improve your bottom line

Aaron Nasseh
Finical Inc.

Help small merchants avoid MATCH

Sarah Zilenovski
ClearSale

Company Profile

MavensTech Inc

New Products

Comprehensive transaction transport security

TransKrypt Security Server
NewNet Communication Technologies LLC

Next-generation API for vast, underserved market

Digitzs
Digitzs Solutions Inc.

Inspiration

Applying job interview know-how to sales

Departments

Letter from the editors

Reader's Speak

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

June 13, 2016  •  Issue 16:06:01

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Reader's Speak

Kount or Klout?

I saw a press release that says BlueSnap is working with Kount on a fraud prevention deal. I thought Kount was some kind of social networking startup. What am I missing?

Dahlia Nguyen, Nguyen Merchant Solutions

Dahlia,

We also saw the news about BlueSnap and Kount working together on the Cleanse Report. It was in a press release BlueSnap released May 20, 2016. For those who haven't seen the release, I'll paste in its introductory paragraph (the full release is available at www.greensheet.com/newswire.php?flag=display_story&id=41766.

"BlueSnap released the Cleanse Report to help merchants analyze their sales traffic and develop an action plan to optimize their sales funnel. So much effort goes into converting shoppers into buyers – advertising, marketing, website and checkout page localization, payments optimization – but it's wasted when transactions are declined, refunded, charged back, or stopped for fraud. By combining payments data from the Powered Buy Platform™ and shopper data from Kount's fraud engine, we are able to give merchants a much deeper understanding of the consumers they are attracting to their site."

I think you've confused Kount, which provides fraud and risk management solutions, with Klout, which helps people have more influence online. Following are brief descriptions of each, adapted from each company's website:

Thanks for sending us your question. Best of luck to you in your payments endeavors.

Editor

What do you have to say?

Have you noticed a news item or article in this magazine that has brought a question to mind? Have you observed a new development you think will turn into a major trend? Let us know at greensheet@greensheet.com.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM