Have you taken a good look at yourself lately? Seriously, when was the last time you considered how merchants and potential partners are responding to your clothes and hairstyle, your facial expressions and your posture? In Good Selling!TM: The Basics, Paul H. Green stated, "Sales are 7 percent what you say, 38 percent how you say it and 55 percent how you look."
In a blog post titled "The Importance of a First Impression," author and sales coach Brian Tracy (www.briantracy.com/blog) stated, "Everything contributing to the way you look on the outside is important. If it's not helping you, it's hurting you. While you cannot control your physical features, you have total control over your dress and grooming." The post goes on to say that clothes are responsible for 95 percent of the first impression you make.
Sales guru Zig Ziglar once put it succinctly: "You cannot climb the ladder of success dressed in the costume of failure." Clearly, it's essential to look and act the part of a reliable, intelligent, trustworthy professional if you want to carve a career in payments.
How can you make sure you are doing just that? Here are a few tips:
A payment professional's job is far more demanding than it used to be. Not only do you need to know the ins and outs of transaction processing, but you also must know what other products and services you can offer to help merchants grow their businesses. You need to be a trusted consultant with whom they are unwilling to part when a competitor offers a lower price on processing. Dressing professionally will enhance your credibility and help you gain respect.
Then it's a matter of continuing to expand your expertise and having a positive attitude and a genuine smile to help you bring those deals home.
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