The Green Sheet Online Edition

December 14, 2015 • Issue 15:12:01

Readers Speak

In sync on POS systems

I am with retailcloud, a retail POS software provider in Northern California. I read your article in November 9th's issue of The Green Sheet on merchants profiting from automated retail systems. Our company resonated with what you wrote on price point being one of the most important aspects of POS for prospective merchants. … If you ever need a contact or information source on the retail POS side, please keep us in mind. We just did a webinar this morning on the Top 10 POS Things Important to SMBs in 2016, and we often host webinars about our use of big data and our tools for merchants.

Brynn Brothers, Retail Cloud

A note of appreciation

Thanks so much for including my perspective in "Merchants profit from automated retail systems" [The Green Sheet, Nov. 9, 2015, issue 15:11:01]. We’ll include it in our daily tweet rotation and hopefully our media mentions page.

R. "Ray" Wang, Constellation Research Inc.

Social media savvy

Law firm Morrison & Foerster … produced an extensive infographic highlighting key social media trends for B2B and B2C marketers that we thought you may want to share with your readers: Infographic: Social Media Marketing [www.sociallyawareblog.com/2015/11/30/infographic-social-media-marketing/].

Among other things, the infographic covers:

How overall U.S. spending on social media marketing continues to climb, and although some of the investment is proving to be effective, many marketers are still struggling to determine a ROI
How more social media spending by brands does not always translate into more engagement, and how marketers often drop the ball even when consumers do engage
What the most popular brands are on social media and the breakdown of platforms that brands are using the most, and
How fewer B2C companies are blogging these days

Juliet Di Frenza, Ripp Media

Your opinion counts, too

Thank you to those who have sent us feedback recently. Do you have unique insights to share with your colleagues in the payments community? Want to just sound off on a current trend or issue? We're eager to hear from you. Just send an email to greensheet@greensheet.com. end of article

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