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Table of Contents

Lead Story

Proximity payments mash-up: NFC, QR, BLE, MST

News

Industry Update

Threat indices rise as 'fullz' rush in to IRS site

Ready or not, PCI 3.0 is here

Small change for small issuers in Target-MasterCard settlement

Second Sally Beauty breach a 'wake-up call'

Trade Association News: MWAA revisits heart of Chicago

Features

NFC game changer for retailers and marketers

The Mobile Buzz: Six mobile engagement strategies

Views

Insider's report on payments: Going cashless sounds like nonsense

Patti Murphy
Proscribes Inc.

Valuation impact of EMV on merchant acquiring assets

Scott Calliham and Janinne Dall'Orto
First Annapolis Consulting

Education

Street SmartsSM:
Controversial questions and answers - Part 2

Jeffrey I. Shavitz
Affinity Solutions Inc.

EMV liability shift catching SMBs unaware

Chris O'Donnell
Instabill Corp.

Don't gamble with your business

Kevin Mendizabal
Frates Insurance and Risk Management

Using emotion to your advantage

Jeff Fortney
Clearent LLC

Infographic: 2015 U.S. EMV liability shift

Company Profile

Conformance Technologies

CardConnect

New Products

EMV merchant preparedness, prepackaged and just-in-time

EMV Marketing-in-a-Box for POS
Strategic Marketing LLC

Turnkey, white label hospitality platform

Residualfy
Residualfy Inc.

Inspiration

Mad men and women of business - Part 1

Departments

Readers Speak

Boost Your Biz: Who cares?

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

June 08, 2015  •  Issue 15:06:01

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New Products

Turnkey, white label hospitality platform

Product: Residualfy

Massachusetts-based Residualfy Inc., established in 2011, has developed secure, cloud-based software that enables restaurants to brand and customize online menu ordering systems. Unlike generic ecommerce ordering systems, Residualfy is a simplified, updatable platform that restaurateurs can use to promote their own brands while staying current with ever-changing hospitality trends.

The software platform facilitates real-time online ordering on restaurant websites and Facebook pages. Diners can visit the site to review menu options and place orders on laptops, tablets, smart phones and other mobile devices. Restaurants can use the technology to offer dine-in, take-out, delivery or a combination of dining options. Customers can pay for orders with cash, credit or debit cards.

"Restaurant owners who license generic software platforms may have to wait for the next release for a product update or enhancement," said Osvaldo Rodriguez, founder and Chief Executive Officer at Residualfy. "With Residualfy, we give them a platform that they can build on, and we work directly with ISOs and resellers to adapt and enhance our platform."

Affordable, simplified, processor-agnostic

Residualfy works with all merchant acquirers, allowing licensee partners to choose their preferred platform and keep 100 percent of processing revenue. For a small set-up charge and monthly fee, restaurateurs of all sizes can use the Residualfy platform for a fraction of the cost of most online ordering technologies. Studies have shown that online food ordering can increase overall sales, order accuracy and price-per-order by as much as 15 to 25 percent. Additionally, online interactive menus will prompt diners with additional menu options that may be overlooked by busy restaurant workers taking incoming orders.

The simplified user interface and cloud-based platform requires no installation, manual updates, or database management. Restaurant owners can use the software for real-time customer analytics and menu management. Residualfy partners and resellers can help restaurant clients select menu items, photographs and branding to incorporate into their customized online menus.

Broadly compatible

Residualfy's cloud-based platform is compatible with many popular integrated POS systems, including Clover, Casio, Wix.com, and Star Micronics, with more hardware integrations on the company's roadmap. Partners can incorporate value-added services such as gift and loyalty into the open source software platform. The company's software developers work directly with channel partners; many have become integral extensions of partner and reseller development teams.

"The Residualfy team is well-versed in the restaurant business and they constantly update and enhance the platform in response to their partners' needs and changing hospitality trends," said Nick Fronduto, President of Cyberorder.com, a Residualfy channel partner and reseller.

Website: www.residualfy.com , Contact: osvaldo@residualfy.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services | Wirecard