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Table of Contents

Lead Story

Proximity payments mash-up: NFC, QR, BLE, MST

News

Industry Update

Threat indices rise as 'fullz' rush in to IRS site

Ready or not, PCI 3.0 is here

Small change for small issuers in Target-MasterCard settlement

Second Sally Beauty breach a 'wake-up call'

Trade Association News: MWAA revisits heart of Chicago

Features

NFC game changer for retailers and marketers

The Mobile Buzz: Six mobile engagement strategies

Views

Insider's report on payments: Going cashless sounds like nonsense

Patti Murphy
Proscribes Inc.

Valuation impact of EMV on merchant acquiring assets

Scott Calliham and Janinne Dall'Orto
First Annapolis Consulting

Education

Street SmartsSM:
Controversial questions and answers - Part 2

Jeffrey I. Shavitz
Affinity Solutions Inc.

EMV liability shift catching SMBs unaware

Chris O'Donnell
Instabill Corp.

Don't gamble with your business

Kevin Mendizabal
Frates Insurance and Risk Management

Using emotion to your advantage

Jeff Fortney
Clearent LLC

Infographic: 2015 U.S. EMV liability shift

Company Profile

Conformance Technologies

CardConnect

New Products

EMV merchant preparedness, prepackaged and just-in-time

EMV Marketing-in-a-Box for POS
Strategic Marketing LLC

Turnkey, white label hospitality platform

Residualfy
Residualfy Inc.

Inspiration

Mad men and women of business - Part 1

Departments

Readers Speak

Boost Your Biz: Who cares?

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

June 08, 2015  •  Issue 15:06:01

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New Products

EMV merchant preparedness, prepackaged and just-in-time

Product: EMV Marketing-in-a-Box for POS

Phoenix-based Strategic Marketing LLC has created EMV Marketing-in-a-Box for POS, a comprehensive marketing program designed to educate merchants about payment card security while easing their transition to secure, compliant POS technology.

The prepackaged, brandable materials are specially designed for merchant level salespeople (MLSs), who face the daunting task of preparing their merchant customers for the impending payment network liability shift related to Europay MasterCard and Visa (EMV) implementation, which will take effect in the United States in October 2015.

In preparation for this major milestone, ISOs and MLSs are fielding questions from concerned merchants on a range of issues related to EMV adoption. Many are struggling to understand what EMV is and how it will affect their businesses.

EMV Marketing-in-a-Box is designed to enable the industry's feet on the street to launch a multimedia marketing campaign that employs print, mail, social media and online communications to answer frequently asked questions and demystify much of the EMV process.

The kit includes the following materials:

A timely resource

"The marketing Rule of Seven embraces the notion that it takes at least seven impressions of your message before recipients (your merchants) are compelled to take action," said Peggy Bekavac Olson, founder and Principal of Strategic Marketing. She noted that EMV Marketing-in-a-Box for POS provides a variety of materials that enable MLSs to create a steady stream of merchant touch points across multiple communications channels.

EMV Marketing-in-a-Box for POS is designed to educate both existing and prospective merchants. It also contains appropriate call-to-action promptings devised to motivate merchants to call or email and take that important first step toward upgrading their POS equipment.

Within 24 hours of placing an order, sales channel partners will receive an email with a link to access EMV Marketing-in-a-Box materials, Olson noted. The documents, with the exception of the merchant upgrade letter which is in Microsoft Word, are in Adobe PDF format with editable fields for branding. These materials can be downloaded and personalized with company logo, business name, address, telephone number, email address and website URL.

Website: www.smktg.com/web-store.html , Contact: info@smktg.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

USAePay | Impact Paysystems | Electronic Merchant Systems | Inovio | Board Studios, Inc.