The Green Sheet Online Edition
May 25, 2015 • Issue 15:05:02
Are merchants technology ready?
A Mozu/Volusion Inc. survey of consumers and retailers revealed shopper expectations in today's omnichannel world. Following are excerpts from responses detailed in a report titled, The Future of Retail is Coming…Are Retailers Ready? A Three-Stage Approach to Meeting Consumer Demands Today and Becoming Technology Innovators Tomorrow.
Step One: Close the omnichannel gap
Retailers who said they plan to implement new technologies will invest in the following areas over the next 12 months.
When asked how quickly merchants could implement new retail technologies on existing e-commerce platforms, retailers gave the following time frames.
Step Two: Harness the power of mobile
To help retailers better understand shopper expectations, consumers were surveyed about how they use their mobile devices. Respondents indicated the following preferences:
Step Three: Be first to market with new retail experiences – a note of caution
Shopper responses indicated the "big brother" approach was not in the best interest of merchants and defined several features as most invasive, as follows:
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