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Table of Contents

Lead Story

Authenticate to be positive

News

Industry Update

CFPB sues ISOs, acquirer over client scams

Singtel, Trustwave merger to focus on global digital security

EMV migration matrix an asset, chip and PIN a deterrent

Target data breach price tag $252 million and counting

Features

Card Forum: Issuers' advice could benefit ISOs

All eyes in Washington on payments

Apple Pay progress report

The art of questioning

Views

The war on cash

Dale S. Laszig
DSL Direct LLC

Education

Street SmartsSM:
Tradeshows and conferences: A good use of your time and money?

Jeffrey I. Shavitz
Charge Card Systems Inc.

Dispelling misconceptions about 'high risk'

Chris O'Donnell
Instabill Corp.

Help merchants mitigate shoppers' fears of data theft

Hugh Sinclair
ShoppingBlitz

Four tips for maintaining strong customer relationships

Michael Gavin
Cayan

Company Profile

Mercantile Processing Inc.

New Products

Lead management tailored for ISOs, MLSs

Lead Tracking Systems
Lead Tracking Systems LLC

Portable and stationary POS solutions

Android-compatible POS Solutions
UP Solution Inc.

Inspiration

March Awareness

Departments

Readers Speak

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

April 27, 2015  •  Issue 15:04:02

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Readers Speak

Leasing? Not for me

I received issue 15:03:01 and couldn't believe what I was seeing: "Leasing 2.0 – An old tradition gets a new look." Leasing is similar to receiving a bad sweater for Christmas: put it on the shelf and never wear it.   In my opinion, leasing in today's marketplace never makes sense. For those vendors who are mentioned in your article, of course they are going to rationalize the use of this tool because they make money on it and remain out of ear shot of any complaints or sobs of discomfort from "twenty something" salon owners who were trapped by unethical salespeople using unethical sales practices to lock people into credit card processing agreements.

As a matter of fact, there are more "slick" salespeople out there living for just the lease portion of the transaction as a way to earn a living and could care less about the processing part of the equation. The human beings you quote in your article have no clue regarding reality on the street when it comes to sales. Plain and simple, leasing today is a bad deal.   I've been in this industry for 10+ years, and I am 100 percent cold call. (I'm glad that many people think cold calling is dead – rest assured it isn't dead at all; just the playing field is less populated because many people don't have the stones to do it correctly.) Without question my sales approach is affected by merchants who have a bad taste in their mouth toward credit card processing due in a large part to having been talked into a lease. I can't even begin to tell you how many people I have encountered where leases were entered into ... and they were mistreated and misrepresented.

What your article fails to mention are these points:

In closing, terminals range in cost from $400 to $800. Have the customer write the check, or rent them a terminal. Convince me that paying $39.99 a month over 48 months is a better deal? Yea sure, I get the fact that there is some depreciation, and, of course, deductions for business expense, but don't forget the trap of a 48-month lease.

People that lease equipment in this industry have disgraced all of us and have made our paths to success in dealing with merchants honestly and fairly an uphill battle. If it were not for the lease happy unethical sales people, Square might not have the market share it has now, and will have in the future.   Leasing never makes sense.   James Emery, Badger Payment Solutions

James,

Thank you for your passionate response to "Leasing 2.0 – An old tradition gets a new look," published in The Green Sheet on March 9, 2015. We encourage the debate of issues of importance to bring problems, solutions and opportunities to light. Hopefully, others will respond to your letter, and the discussion of leasing's place in our industry today will continue. Editor

What do you feel strongly about?

Did this letter about leasing stir your own thoughts on the issue? If so, we want to hear from you. Or, you might be passionate about some other aspect of payments. We want to hear about that, as well. Please email your letters, comments and questions to greensheet@greensheet.com.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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