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Table of Contents

Lead Story

Mobile leads 2014 payments parade


Industry Update

Pulse network sues Visa over debit card policies

Bebe breach a reminder of security vulnerabilities

NSA unleashes Nifi for commercial, government use

Cyber Week winners and losers


Relationships are integral to rapid growth

Global travelers shifting to mobile


Merchant life cycle marketing in acquiring

Marc Abbey
First Annapolis Consulting

Payments? Nah, we're a tech company

Todd Ablowitz
Double Diamond Group LLC


Street SmartsSM:
Spreading the word: Marketing tactics for the MLS

Tom Waters and Ben Abel
Bank Associates Merchant Services

Mastering the original merchant 'app'

Dale S. Laszig
DSL Direct LLC

The ISO calendar: Don't set and forget your ISO agreement

Adam Atlas
Attorney at Law

RDC and improved FI risk management

Company Profile

Chosen Payments

New Products

Fully integrated POS inside custom mobile apps

CardFlight SDK

Easy, interactive online menu

Online Ordering
EasyWay Ordering


Don't let broken resolutions shut you down


Readers Speak: Talent for addressing issues of substance

Boost Your Biz: Customer marketing bolsters bottom line

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

December 22, 2014  •  Issue 14:12:02

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New Products

Easy, interactive online menu

Product: Online Ordering

EasyWay Online Ordering LLC reported it has created a simple, secure, engaging method to order from restaurants online and on the mobile web. Chief Executive Officer Clarence Williams, a payments industry veteran, noted that takeout has become a way of life in major cities and college towns across America.

Third-party providers have enhanced the online ordering process, and Williams has identified several ways to optimize the experience and eliminate friction. "The EasyWay ordering system, unlike other third-party services, is specifically designed for the ISO and MLS channel," he said. "It can be a door opener for MLSs looking to differentiate and shift the conversation away from rates."

EasyWay Ordering is designed to empower independent eateries and small chains to stay ahead of larger competitors while maintaining ownership of their brand and building stronger relationships with their patrons. Unlike online ordering hubs, EasyWay orders are processed directly through a restaurant's merchant e-commerce account within interactive menus.

Full featured, frictionless

The company noted that restaurateurs can connect with customers and review customer data and analytics with a personalized dashboard; they can also leverage reputation management and web design tools to increase their online presence, respond to reviews, keep updated listings and maintain their brands.

Customers can browse menus at their own pace, create profiles, log in online or from Facebook, or place an order as a guest, EasyWay noted. SMS push notifications and mobile ordering are also available. Online menus integrated with restaurant websites provide mobile browsing, with photos and descriptions of menu choices, and streamlined checkout inside the menu. A Quick Favorite feature lets frequent customers save their "usual" as a keyword and reorder via text message.

EasyWay stated it is compatible with most processors and gateways, including, NMI, SureGate and GGe4, and supports Valutec gift and loyalty. It can integrate with POS systems through a simple API that is free to developers, and is certified with many leading brands. The company also said EasyWay Ordering is Payment Card Industry Data Security Standard compliant. Orders are immediately tokenized and payments go directly to the merchant, not a third party. Reseller and referral programs enable ISOs and agents to earn commissions and residuals on every sale.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Board Studios