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Table of Contents

Lead Story

Growing mobile adoption puts security center stage

News

Industry Update

Apple Pay may set mobile payment security standard

Alibaba IPO takes investors on magic carpet ride

eBay to unleash PayPal in 2015

Features

Retailers mobile-ize

Views

Check out Visa

Ken Musante
Eureka Payments LLC

Prepaid debit wins over newly affluent

Patti Murphy
ProScribes Inc.

How Apple Pay will affect ISOs and the card brands

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Bitcoin: Passing fad or dangerously disruptive?

Tom Waters and Ben Abel
Bank Associates Merchant Services

How to grow your business with referrals

Michael Gavin
Merchant Warehouse

Processor contract terms impacting portfolio values

Scott Calliham
First Annapolis Consulting

Pay attention, limit attrition

Jeff Fortney
Clearent LLC

Company Profile

Instant Credit Manager

New Products

Merchant applications made simple

BankCardApp
Electronic Payments Inc.

Power boost for recurring payments

Update XP
Meritus Payment Solutions

Inspiration

Ancient wisdom for today's payment pros

Departments

Readers Speak

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

October 13, 2014  •  Issue 14:10:01

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Inspiration

Ancient wisdom for today's payment pros

Most folks encounter Aesop's fables as young children. The short stories with morals tacked onto the end have been popular teaching tools for generations. Once out of grammar school, though, people tend to forget these little gems until they become parents and teachers themselves. And it's easy to forget there is much wisdom in these ancient tales that entrepreneurs can apply to business today. This is true for ISOs and merchant level salespeople (MLSs) and owners of other types of businesses in the payments value chain.

Take The Donkey and his Shadow, for instance. In this story a young man on his way to town on a hot day encounters a donkey and its owner heading in the same direction. He asks if he can hire the donkey. The owner agrees, allowing the young man to ride the donkey while he leads the animal to town. They agree on a price, the young man mounts, and the three proceed down the road.

Whose shade (account) is it anyway?

However, it isn't long before the heat of the day becomes unbearable, so the young man says he must rest. As he dismounts, he orders the donkey's owner to move out of the animal's shadow. He wants the shadow's refuge because there is no other source of shade in the vicinity. The owner refuses, saying he rented the donkey, not the shadow.

A heated argument ensues, and the two men become so wrapped up in who should have the shadow that the donkey breaks away. They have to stumble to town on foot, and the animal's owner never recovers his animal.

The moral provided for this story: in quarreling over the shadow, we often lose the substance. This applies to ISOs and MLSs when they are negotiating contracts. So before you sign an agreement, make sure all parties to the document agree on exactly what the contract specifies. And if disagreements over interpretation of the contract's language occur despite your best efforts, don't get so caught up in arguing over details that you harm your business in the process.

We're no longer dealing with donkeys and shadows, but certain basics remain the same.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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North American Bancard | USAePay | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems