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Table of Contents

Lead Story

The (tech)tonic shift in payments


Industry Update

AmEx defends merchant pricing in court

Recess appointment rebuke raises CFPB debate

Trustwave, First Data team for 'inside-out' security


Striving to be the best place for ISOs worldwide

SDK for ISVs


Visa gets practical to further data security

Ken Musante
Eureka Payments LLC


Street SmartsSM:
Are You Selling Or Telling? - Part 2: Perception is reality

Tom Waters and Ben Abel
Bank Associates Merchant Services

Preparing for EMV migration

Chandan Mukherjee
PayCube Inc.

How can the FTC freeze personal and business assets without a hearing?

Michael Thurman
Thurman Legal

Working from home

Vicki M. Daughdrill
Small Business Resources LLC

Company Profile


Pivotal Payments

New Products

Easing into EMV

Vantiv Inc

Franchise POS system

Bevo Charisma
Benseron Information Technologies Inc.


Midyear performance check


Readers Speak

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

July 28, 2014  •  Issue 14:07:02

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New Products

Easing into EMV

Product: VIABLE

When Vantiv Inc. introduced VIABLE, an acronym for "Vantiv in a Box Leveraging EMV," the concept behind this new Europay/MasterCard/Visa (EMV) testing platform was to simplify the process of enabling, testing and validating EMV chip-based payment systems being deployed in the United States ahead of the card-brand-mandated EMV deadlines.

"Merchants using Vantiv's VIABLE solution have full control over their EMV network validation activities," said Patty Walters, Senior Vice President of EMV Corporate Strategy at Vantiv. "This new solution truly places merchants in control as they work toward the 2015 U.S. liability shift deadline."

As of October 2015, liability for fraud that occurs will shift to whichever party in the transaction chain is not EMV compliant; the petroleum industry has until 2017 before this shift occurs.

Based on mounting evidence from customers that such a product was warranted, Vantiv made the decision to partner with ICC Solutions Ltd., a provider of EMV testing tools, to develop and launch the new platform to facilitate EMV certifications of Vantiv merchants and independent software vendors.

"Adding EMV to a merchant's integrated payment system can be a significantly complex process," said Dave Maisey, Chief Executive Officer of ICC Solutions. "VIABLE will save merchants time, money and headaches by offering a significantly improved process in one easy tool."

The VIABLE testing platform assists all entities involved with formal payment association certifications through American Express Co., Discover Financial Services, Interac Inc., MasterCard Worldwide and Visa Inc., as well as EMVCo-type approval. According to Vantiv, the testing tools within the platform can also be used during development and internal quality assurance testing in all qualified environments associated with payments.

The company is also planning to present a series of sessions that will address EMV implementation and strategies for overcoming common hurdles. "As part of the VIABLE rollout and to further assist merchants in jump-starting their EMV enablement, Vantiv is hosting a bicoastal training road show for merchants and partners in the coming months," Walters noted.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Simpay | USAePay | Impact Paysystems | Board Studios