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Table of Contents

Lead Story

Global acquiring – Part 2

News

Industry Update

Vantiv goes vertical with Mercury

Trustwave finds fraud diversifying

Game on, ISOs

California senate to vote on statewide EMV mandate

Views

The four pillars of m-payments

Voice from Transact - Part 2

EMV is coming, but when, and is it really necessary?

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Pizza pies and basis points

Tom Waters and Ben Abel
Bank Associates Merchant Services

Employee versus independent contractor

Vicki M. Daughdrill
Small Business Resources LLC

Think like a marathon runner

Jeff Fortney
Clearent LLC

Company Profile

Total Merchant Services

YapStone

New Products

Real-time pricing for ISOs

PriceGuide
Digital Management Inc.

Enterprise-class mobile POS

VT4
Shift4Corp.

Departments

Readers Speak

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

June 09, 2014  •  Issue 14:06:01

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The Mobile Buzz:
The four pillars of m-payments

News about mobile payments usually focuses on the opportunity of in-store payments using mobile phones at the POS. But recent Fiserv Inc. research suggests financial institutions (FIs) should focus on the more immediate and lucrative money transfer realm that involves person-to-person (P2P) and person-to-business (P2B) payments.

In an April 2014 white paper titled The Four Pillars of Mobile Payments – Immediate Opportunities, the transaction processor for FIs stated the four building blocks of an m-banking/payments strategy are paying:

  1. Self
  2. Other people
  3. Billers
  4. Merchants/retailers

Fiserv's 2013 consumer trends survey found that 30 million U.S. households use mobile banking services, up 22 percent from 2012. The most popular m-banking/payments uses are viewing account balances, transferring funds and viewing monthly statements. Thus, service providers should center on facilitating these types of activities first. Fiserv stated, "By focusing on the three pillars of mobile payments that consumers are already using – paying self, paying others and paying billers – until mobile proximity payments mature, banks and credit unions will create immediate value by attracting, retaining and strengthening the loyalty and profitability of key consumer segments that are predisposed to the mobile channel, including Gen Y."

First three first

The m-payments game plan begins with companies making strategic investments into the first three pillars. Fiserv said mobile solutions should allow consumers to transfer money to internally- and externally-held accounts, make P2P transactions, and facilitate P2B payments via mobile remote deposit capture technology.

Then, enterprises should build support for loyalty and rewards programs to lay the groundwork for consumers' adoption of mobile wallets and proximity payments. "This will increase the likelihood of consumers seamlessly transitioning from mobile banking to mobile proximity payments," Fiserv said.

The processor noted that FIs are by far the most trusted financial service providers when it comes to the mobile realm, citing Ovum research that said FIs are trusted by 43 percent of consumers, compared with 13 percent for credit card issuers, 9 percent for online payment providers and 6 percent for mobile operators. Therefore, FIs can leverage their existing relationships with consumers to gain a foothold into m-payments today and into the future.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services