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Table of Contents

Lead Story

Will easy money flow to acquirers and ISOs?

Patti Murphy
ProScribes Inc.


Industry Update

Financial pressures on Square appear to mount

Heartbleed offers chance to hit 'Reset'

Insider Technologies takes Sentra on the road


Improve merchant retention: Five quick steps

Mobile payments update: An overview on HCE

Jeff Crawford
First Annapolis Consulting

Marketing success in the mobile age


Voices from Transact 14


Street SmartsSM:
A Square peg in a round industry - part 2

Tom Waters and Ben Abel
Bank Associates Merchant Services

Debunking four myths about our future

Jeff Fortney
Clearent LLC

Lower your data breach risk, a mathematical approach

Jake Young

Company Profile

Nationwide Payment Solutions

BPC Banking Technologies

Rapid Advance

New Products

Innovation to facilitate mobile commerce

CardFlight Inc.

Mobile card-linked offers for SMBs

TranSEND Inc.

Checkout made easy

Forte Checkout
Forte Payment Systems


One thing at a time


Readers Speak

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

May 12, 2014  •  Issue 14:05:01

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New Products

Mobile card-linked offers for SMBs

Product: OfferPipe

TranSEND Inc., a developer of optimized POS terminal software systems, showcased OfferPipe at the Transact 14: Powered by ETA conference. The company said that with the launch of OfferPipe, a mobile, card-linked digital marketing service, it has added a tool for ISOs and merchant level salespeople (MLSs) to market to small and midsize businesses (SMBs).

"Card-linked marketing programs are the next big revenue opportunity for the payments industry," said Terrence Crowley, Chief Executive Officer at TranSEND. "With OfferPipe, merchant sales reps can have a different conversation. Payment services can now be viewed by business owners as a profit center, adding to top-line income, rather than just being looked at as an expense."

Essentially, OfferPipe enables SMBs to tap into a much broader audience using advertising placements and personalized offers on Facebook, Twitter, Foursquare and other social media outlets, TranSEND stated, adding that businesses can now publish digital promotions using existing POS devices, so no additional equipment is necessary.

Once a digital promotion is entered into OfferPipe, the campaign is then relayed to digital ad exchanges for instant redistribution to mobile publishers who directly distribute the promotion to individual consumers based on their geolocation. TransSEND noted that consumers can then link payment cards with OfferPipe to take advantage of instant discounts at the time of purchase.

TranSEND said OfferPipe provides ISOs and MLSs an opportunity to:

ISOs who deploy the TranSEND RevChip POS software are able to activate OfferPipe's mobile, card-linked marketing services portfolio wide, the company said. Once the program is embedded in a merchant portfolio, merchants can quickly set up and begin distributing card-linked promotions, the company said. At the touch of a button, merchants have the ability to configure offers, set expiration data, publish deals, and monitor the success of each campaign.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Simpay | USAePay | Impact Paysystems | Board Studios