The Green Sheet Online Edition
February 24, 2014 • Issue 14:02:02
Streamlined social media payments
Our economy has become global. While the idea of buying local still engages many, social media has given all of us the ability to become citizens of not just our own locale, but also of the world. Social media offers merchants an expanding customer base and the potential to grow their business to places they may never have imagined.
Yapyzal is a patent-pending social commerce tool that was developed to allow businesses to design, post and share product offers on social media sites and then complete the sale through secure credit and debit card processing – without the customer ever leaving the social media platform. The service, which initially launched on Facebook, requires no additional coding or programming by the business.
The company noted that this social commerce solution is fully mobile, functional across other social media sites, promotes virality through sharing, and serves as an excellent way to make incremental revenue.
Its features include:
- Preferred shipping.
- User-friendly order management console that tracks orders, cancellations, refunds, etc.
- Easy checkout feature that saves shipping and billing addresses to make future checkouts faster and easier. Credit card information is not stored.
- Account manager that serves as one point of contact for promotion creation, social merchant account training, tech support, customer service and payment processing.
- "Donate now" functionality that is ideal for nonprofits.
"There have been several services brought to market that fall short of creating a truly easy-to-use social commerce experience because they ultimately force customers to leave social media to complete the transaction, to use a separate and cumbersome payment account, or they merely embed and re-direct the customer to a business's website," said Christopher Reckert, President and Chief Executive Officer of ePaymentAmerica, the creator of Yapyzal.
He added that with Yapyzal, "businesses can use a secure web-based application to post and sell a product directly from their Facebook page. The customer then makes the purchase without ever leaving the Facebook experience. And, the financial transaction is handled by ePaymentAmerica, an established credit card processing and e-commerce provider."
Reckert noted that while the initial launch was on Facebook, the Yapyzal technology is designed to grow into a global brand that can be adapted to any social media application. The company selected Facebook as the first social media site for the Yapyzal brand because it allows businesses to reach the largest concentration of potential customers on the planet, with more than one billion users.
"For customers visiting a business social media site, it is as simple as seeing an offer they like and then buying," Reckert said. "For the business, it is as simple as post, share and then sell. There is nothing else like it, which is the essence of our pending patent. Yapyzal offers an unprecedented and powerful sales tool: the ability for a business to design, post and share an offer and then complete a transaction on social media regardless of physical location."
How it works
Businesses first establish a Yapyzal account and complete a simple online enrollment. The company stated that to create and post a Yapyzal is free and immediate. To activate social commerce requires a one-time setup fee of $79.95, a monthly fee of $29.95 and a per transaction fee of approximately 3 percent. ePaymentAmerica also noted that its one-time underwriting process for social commerce activation generally takes 24 to 48 hours. Yapyzal is powered fully by ePaymentAmerica, providing both customer service and billing.
ePaymentAmerica will also make Yapyzal available for use on other qualified processing platforms, extending the potential reach to businesses using other processors for credit card services, including international processors, through a contract license agreement. For assistance in launching Yapyzal or creating an account, businesses should contact email@example.com.
"For a small business, Yapyzal unleashes the online reach of social commerce with the power of a big business enterprise," Reckert said. "For a big business, Yapyzal is a social commerce solution with the customer intimacy of small business.
"A Yapyzal offer isn't a cumbersome shopping cart; it is an opportunity to easily feature and sell a specific item directly to millions of potential customers through the viral awareness of social media. When customers see the Yapyzal brand, we want it to immediately bring to mind the ultimate impulse buy experience with the preferred payment method: credit and debit cards."
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