GS Logo
The Green Sheet, Inc

Please Log in

A Thing
View Archives

View flipbook of this issue

Care to Share?


Table of Contents

Lead Story

Switch it up this year: Investigate aggregation

News

Industry Update

Class-action interchange fee settlement approved

Fed study confirms growth in electronic payments

Does Target breach show PCI not reaching merchants?

Features

The Mobile Buzz

Views

Concentrations in business

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
What difference do you make?

Dale S. Laszig
Castles Technology Co. Ltd.

In a world of instant communication, things go wrong

Nancy Drexler
Acquired Marketing

Four tips for a better marketing team

Ben Golder
Retailcloud

Make it a wonderful day

Adam Moss
Charge Card Systems Inc.

ISOs going paperless – a legal perspective

Adam Atlas
Attorney at Law

Company Profile

Integrated Reporting Is Simple LLC

New Products

A prepaid card that prioritizes giving back

Inspiration

Project planning

Departments

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

January 13, 2014  •  Issue 14:01:01

previous next

New Products

A prepaid card that prioritizes giving back

Prepaid debit cards are certainly nothing new. Yet new technology and an array of innovative trendsetters in our industry are still able to make them seem new and shiny. One such instance is a new prepaid debit card poised to give people a way to exchange money — and get some in return — all without hidden fees.

The iCareCard is a Visa-branded, reloadable debit card issued by Cedar Rapids Bank and Trust. The card can be used anywhere in the world. But rather than just giving people another option for spending money, the iCareCard puts money back into the community by donating to the users' favorite charities.

From fraud to fees

"Our philosophy is manage, save, give," said Larry Kane, Chief Executive Officer of iCareCard, an ISO registered with Cedar Rapids Bank. "We want to use the iCareCard as a way to save people money and also generate money for their chosen causes."

Kane developed the card as he worked to solve check fraud for the banking business. He feels that one of the best ways to avoid fraud is to eliminate checks. But credit cards and prepaid debit cards come with fees, minimums and other regulations; they can also prove to be costly and challenging to ordinary users.

How it works

The iCareCard pays users a three-cent-per-gallon rebate on gas purchased anywhere in the United States. Users also get five cents cash back on any spending of $10 or more, and they can direct another two cents to a charity or nonprofit of their choice. iCareCard also offers a unique referral program through which consumers can earn as much as $25 per month for each referral they make. 

"All this comes from our revenue, not the cardholder," Kane said. "We provide our cardholders with an opportunity to manage money, save money and provide support to their nonprofits. We want to be pushing back as much as possible and help everybody out a bit."

What's different

Following are attributes that iCareCard said distinguish its product:

Wide appeal

"The card has so many features that it appeals to a broad range of users, from parents to their kids to business owners," Kane said.For more information about iCareCard, please visit www.icarecard.com.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

previous next

Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems