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Table of Contents

Lead Story

Is it 30 years already?

News

IndustryUpdate

WSAA celebrates 10 years with style

Mobile payments not customer preferred

Report addresses CNP issues

Features

GS Advisory Board:
Industry insiders endorse and help further The Green Sheet's mission

Views

Long live checks

Patti Murphy
ProScribes Inc.

Mobile wallets, mobile payments, mobile banking

Ralph Dangelmaier
BlueSnap

Education

Street SmartsSM:
Are merchant services future-proof?

Dale S. Laszig
Castles Technology Co. Ltd.

Are your merchant accounts valued and valuable?

Jeffrey I. Shavitz
Charge Card Systems Inc.

Litter the path with action items

Nancy Drexler
Acquired Marketing

Time to plan for 2014

Jeff Fortney
Clearent LLC

Departments

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

October 28, 2013  •  Issue 13:10:02

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WSAA celebrates 10 years with style

The Western States Acquirers Association's 10th anniversary conference, held Oct. 8 and 9, 2013, at the San Francisco Airport Hyatt Regency drew an estimated 687 exhibitors and attendees. "We, at WSAA, are both humbled and thrilled with this year's incredible turnout for the 10th annual conference," said WSAA President Steve Eazell. "We are so thankful for everyone's generous support."

Opening day kicked off with the second annual WSAA Golf Tournament, which challenged golfers to compete for gear at San Francisco's historic 18-hole Presidio Golf Course. Meanwhile, runners attending the conference captured offshore breezes in a morning Fun Run. The Field Guide for ISOs Seminar, presented by Field Guide Enterprises LLC President Mark Dunn, provided expert-led sessions on navigating ISO legal roadblocks, tapping the business-to-business niche, maximizing return on investment from sales training, evaluating Payment Card Industry (PCI) Data Security Standard (DSS) compliance, mining data, and more. In the afternoon, women attending the conference participated in the Women's Network in Electronic Transaction's LINC Northern California event. An opening reception with exhibitors followed with an evening mixer at the Barrelhouse cocktail den.

Backdrop San Francisco

Breakfast in the exhibit hall energized the crowd for a full round of breakout sessions the second day. WSAA Vice President Xavier Ayala presented opening remarks and welcomed the general session panelists who discussed major industry disruptors, from government intervention and virtual currencies to emerging payment models.

Breakout sessions featured panel discussions covering such topics as taking ISOs to the next level, adapting to change, the status of EMV migration in the United States and insights on payment aggregation.

Payment consultant Paul Martaus presented an industry update forewarning of threats from PCI compliance fee erosion as a result of U.S. migration to the Europay/MasterCard/Visa standard; competition from major entities like the Merchant Customer Exchange; and state legislation to further regulate transaction pricing. He said that to thrive in the future, ISOs will need to act as merchant relationship managers and align with value-added reseller and co-op partners.

Former Canadian Olympic speed skier and New York Times bestselling author Vince Poscente delivered an interactive keynote address that inspired the audience to connect with their "emotional buzz" to achieve seemingly impossible goals. A closing reception with exhibitors in the main hall preceded WSAA's post-conference "A Night in San Francisco" party held at the Hard Rock Café at Pier 39.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Electronic Merchant Systems | Board Studios