GS Logo
The Green Sheet, Inc

Please Log in

Banner Ad
View Archives

View flipbook of this issue

Care to Share?


Table of Contents

Lead Story

Women redefining payments

News

Industry Update

Reprieve for websites objecting to $7.25 billion settlement

DOD accuses China of cyber attacks

TSGPX outperforms S&P 500

SheerID dignifies military via discounts at golf events

Valitor ordered to process WikiLeaks donations

ETA 2013: A hub for payments innovation

Selling Prepaid

Prepaid in brief

Prepaid fraudsters busted

SparkBase finds convenience with Passbook

Views

Electronic billing and payments: green and cool

Patti Murphy
ProScribes Inc.

Taking the checkbook away, or not

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Seven reasons to love this job

Dale S. Laszig
Castles Technology Co. Ltd.

NFC - not just payment

Barry Mosteller
CPI Card Group

Ethics and sales success

Jeff Fortney
Clearent LLC

Sell what people really want to buy

Nancy Drexler
Acquired Marketing

Company Profile

Kabbage Inc.

New Products

Free POS system with mobile branding capabilities

Harbortouch/Tabbedout POS system
Company: Harbortouch

Inspiration

It takes emotional talent

Departments

Readers Speak

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

May 27, 2013  •  Issue 13:05:02

previous next

Inspiration

It takes emotional talent

Talent wins games, but teamwork and intelligence wins championships.
- Michael Jordan

It seems implausible that ISOs and merchant level salespeople (MLSs) can differentiate themselves from the competition by conforming. But that is the case when a sales office and all of its agents demonstrate consistency in presentation and messaging.

With sales organizations configured in countless ways, it can be difficult for enterprises to achieve that consistency. Individual MLSs might print business cards that have an ISO's logo in an unauthorized font or color. Or a website might state that a sub-ISO is registered with an acquirer when, in fact, the super ISO is the actual registered entity.

These examples might seem minor. But merchants notice when the logos on their statements are different than those on their processors' websites. They will also take note when the messaging of an ISO's website and the statements of its MLSs are out of sync. And when merchants notice discrepancies, doubt can creep into their minds about the reliability of their service providers. In addition, the card brands have specific requirements for marketing materials, and not adhering to them can result in the loss of ability to process payments.

Even fonts matter

One way to minimize discrepancies is to develop a corporate style guide. It could take the form of design templates that specify everything from font styles for brochures to website design to the layout and content of business cards. When MLSs send out form letters and email blasts, for example, they should know what logo to use, the distance between the header and the body text, the font style of the body text, etc.

Of course, it's not enough to provide a style guide; oversight must be applied. Form letters must be checked before they go out. Business cards should be inspected for accuracy. And other sales materials should be proofed as well. It is about ensuring that merchants are receiving a consistent message from all of your reps and via all channels employed.

Get the message

Consistency in style and messaging also furthers the goal of any organization, and fosters teamwork and cohesion, which is vital to any endeavor. It also increases awareness among sellers that they are part of a larger plan and are integral to that plan, no matter how geographically far away they are from the organization's central hub.

Keep in mind the difference between requiring consistency and stifling creativity. You are endeavoring to uphold standards, not reduce your partners to robots. You want your satellite offices to retain the independence to conduct business in their own individual styles - just not too individual. Ultimately, uniformity in presentation and messaging throughout the enterprise will filter down to where it matters most, in excellence of service.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

previous next

Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services