The Green Sheet Online Edition
April 08, 2013 • Issue 13:04:01
Aloha to go
Global technology company NCR Corp. recently launched NCR Mobile Pay, a solution that enables restaurant patrons equipped with smart phones to browse their bills, order additional menu items and alert servers when further service is needed, as well as take advantage of other customer-centric features.
"We want restaurant patrons to have the best experience possible while dining," said Mike Finley, Vice President and Chief Technology Officer of Hosted Solutions at NCR Hospitality. "NCR Mobile Pay is the newest way we do that. Review your order, add to it, take a survey, tip and pay. We've put all of those abilities in the consumer's control."
Designed for restaurants that use NCR Aloha POS technology, NCR Mobile Pay provides mobile cloud-based credit card processing and encryption of card information with password protection, the company stated.
Because the credit card is never handled by wait staff, NCR Mobile Pay serves as an effective card fraud reduction tool. The company noted that NCR Mobile Pay is feature rich: patrons can "favorite" or reorder items, send server alerts, provide direct feedback to restaurants, share personal dining experiences with others via social networks, and receive emailed receipts once checks have been closed out.
An easy-to-use graphical interface simplifies order entry, check splitting and card processing, while providing optional tools for routing and breaking down orders.
To operate NCR Mobile Pay, after a server has visited the table, a patron can use a mobile device to input a unique code on a web browser and view the details of all items ordered.
Beyond transforming the guest experience, NCR Mobile Pay was created to increase speed and accuracy of taking orders and processing payments, and thus enhance restaurant efficiency.
David Richter, General Manager at City Winery restaurant in New York, extolled the virtues of the product, even crediting it with an increase in average check size.
"We host concerts, food and wine classes, and private events in addition to having a traditional restaurant setting," he said "At the end of these events we have multiple tables that our servers are trying to close-out at the same time, which can be a real challenge.
"We've found NCR Mobile Pay to be an extremely valuable asset that allows our customers to pay their bill without waiting for the server, if they choose."
Features of NCR Mobile Pay include:
- Restaurant patrons can pay bills via smart phone
- Diners can use text messaging to alert servers, order additional items
- Customer feedback provides scored rating of dining experience
- Links allow dining experience to be shared over social networks
- Receipts are automatically emailed to customer when check is closed out
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