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The Green Sheet Online Edition

March 25, 2013 • Issue 13:03:02

Research Rundown

EMV road map discussion continues

Following Visa Inc.'s spring 2011 release of a road map for U.S. adoption of the Europay/MasterCard/Visa (EMV) chip-based payment standard, U.S. card brands MasterCard Worldwide, Discover Financial Services and American Express Co. followed suit, issuing milestones to be met by payment processors, acquirers and merchants governed by their rules.

In a report titled U.S. EMV Timeline Beyond the Road Maps: How Long Will Conversion Really Take?, Mercator Advisory Group stated,"[I]n theory, the road maps should serve as a reasonable expectation for when the U.S. will fully adopt EMV, but judging by past experience, that likely won't be the case."

Report highlights include:

  • Reasons why the United States did not migrate to EMV when Europe did
  • Discussion of what is behind the current motivation for U.S. adoption of EMV
  • Detailed breakdown of the EMV road map in the United States with milestone deadlines
  • Forecast of U.S. EMV conversion by all parties based on historical evidence

"The road maps laid out by the networks intend to convert the U.S. payments ecosystem to EMV by 2015, four years after the first road map was developed," stated Dave Kaminsky, Senior Analyst, Mercator Advisory Group Emerging Technologies Advisory Service, and the author of the report. "Judging by the experience of other countries in trying to implement EMV, as well as the experience of the networks' previous attempts to influence changes among U.S. merchants, that time frame likely will not be met."

To more accurately devise a U.S. EMV migration timeline, the report examines previous EMV road maps implemented in other regions, as well as prior road maps deployed in the United States for other payment shifts.

For more information about the 24-page report, visit

Insights into mobile financial activity

A 2013 survey of mobile phone and tablet users conducted by Prosper Mobile Insights contains an overview of the financial activities most prevalent among mobile users. Mobile user payment preferences ranked credit cards, PayPal and debit cards at the top for 39.2 percent, 31.5 percent, and 24.9 percent of respondents, respectively.

Top financial activities performed on mobile devices:

Source: Prosper Mobile Insights, Prosper Insights & Analytics

Mobile waiting game?

Of the 98 retailers surveyed in Retail Systems Research LLC's benchmark report, Retail Payments: When the Future is Now, a majority expect mobile and digital forms of payment to be a dominant influence in the next three years. The report offers an analysis of business drivers, opportunities and organizational constraints shaping retail payment strategies and baseline recommendations to help merchants plan for the future.

Restaurant technology headwinds

The annual 2013 Restaurant Technology Study conducted by Hospital Technology reported on the latest technology trends in the food service industry. It also explored the dual impacts of pressure to enhance the customer experience and maintain back-of-house efficiency on budget and investment strategies related to mobile and social initiatives, POS systems, and payment security.

Global surge in POS devices

Despite the rising use of mobile and tablet devices, global penetration of traditional POS devices continues to expand. According to research firm IHL Group in its latest POS Vendor Shipments Database tracker, shipment and installation of PC-based POS devices in 2012 grew 3.9 percent in North America and 4.6 percent globally. IHL projected global shipment of POS devices will increase 3.6 percent this year. end of article

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