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Table of Contents

Lead Story

Mobile payments 2013 - Part 1


Industry Update

Bergeron steps down at VeriFone

New battles erupt in mobile wallet wars

LevelUp reaches 1 million users

Farewell to Mike Duffy

Trade Association News


Research Rundown

Selling Prepaid

Selling Prepaid

Prepaid Expo features ducks on a pond

ISO opportunities at Prepaid Expo


No changes in line for debit caps

Patti Murphy
ProScribes Inc.


Street SmartsSM:
Don your 'brown shoes' and differentiate yourself

Jeff Fortney
Clearent LLC

Be a true expert adviser

Daniel Wadleigh
Marketing Consultant

The rewards of lean thinking

Dale S. Laszig
Castles Technology Co. Ltd.

It's time to change the conversation

Adam Moss
Charge Card Systems Inc.

Company Profile


New Products

Big data for SMB market


Cloud-based business manager

Starter program


How are other people influencing you?


Readers Speak

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

March 25, 2013  •  Issue 13:03:02

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New Products

Cloud-based business manager

Product: Starter program

Denver-based PaySimple reported that it has established a cloud-based platform that helps small business owners manage and grow their businesses. The turnkey solution automates billing and payment and delivers real-time performance reports. It also supports most mobile devices through the Run-Your-Business App and mobile card reader provided by the company.

In February 2013, PaySimple launched Starter, a program targeting newly established service-based businesses. For a limited time, the service is being offered at a lower monthly cost to merchants.

"We are excited to offer a promotional pricing tier for PaySimple Starter users, responding to the requests and needs we have seen in the market to get our SaaS offering at a price point ideally suited for new businesses," said Eric Remer, Chief Executive Officer of PaySimple. "Starter affords new companies industry-leading functionality at the most beneficial stage in a company's life cycle, allowing businesses to solidify great financial and operational systems from the very beginning."

The company noted that the program performs a variety of automated business functions. For one, it streamlines billing by managing recurring billing procedures. Invoices and customer notifications are sent electronically, and templates enable merchants to create customized e-invoices and web-payment forms. Payment and bank deposit information are tracked in real-time. It also automates issuance of receipts, past due notices and failed payment notifications to customers.

According to PaySimple, merchants using Starter are able to accept payments online and process electronic check, as well as credit and debit card transactions. And it's compatible with most existing accounting software and business applications.

Customer management capabilities include custom reporting in real-time on customer and payment histories. Dashboard settlement summaries, transaction status, charts and graphs offer a detailed overview of business operations. To facilitate communication with customers and build loyalty, the program features custom email templates. Businesses can also add social media engagement links to strengthen customer relationships.

PaySimple also offers a strategic partnership program custom branded for individual ISOs. "We can deliver a private-label program in as little as two weeks," the company stated. ISOs can also reach out to existing merchants with PaySimple's more advanced Pro program, which costs slightly more per month but offers lower transaction fees than the Starter program, along with a free monthly automated check clearing-house service and unlimited support.

Both programs are available with no setup fees, no long-term commitment, no monthly minimums and no termination fees, the company said.

Features of the Starter program include:


Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Board Studios