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Table of Contents

Lead Story

The B2B tortoise: Plodding to win

News

Industry Update

POS terminal makers take off the gloves

Intuit - ECHO kaput, fed crackdown afoot

Wal-Mart drops plea for ILC

SEAA meeting offers added-value advice, vendors

Interchange Charts

Features

AgenTalkSM:
Marlene O. Smith

GS Advisory Board:
Global economy, global business?

A look ahead: ATMs and the next 10 years

Tom Harper
ATMmarketplace.com

Views

PIN pad security: Get a grip

Bulent Ozayaz
VeriFone

Education

Street SmartsSM:
Something ventured, something gained

Dee Karawadra
Impact PaySystem

Card Association rules to work by

David H. Press
Integrity Bankcard Consultants Inc.

I'm in heaven: Your merchants' new mantra

J. David Siembieda
CrossCheck Inc.

All-star processing – Part I: Deployment

Marcelo Paladini
Cynergy Data

Company Profile

Crossgate Dynamics LLC

New Products

Encryption-happy PIN-entry devices

SecurePIN
ID Tech Inc.

A real sticky merchant service

Third-party guarantee program
Assurz Inc.

Colorfully foiled fraud

Poweroll two-sided color paper
TransAct Technologies Inc.

Inspiration

Who needs the whole enchilada?

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

April 09, 2007  •  Issue 07:04:01

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New Products

Colorfully foiled fraud

Product: Poweroll two-sided color paper

Merchants have to fight fraud on many fronts. One we hear little about is false receipt copies. But when it comes to returns and rebates, retailers must distinguish faux customers from real ones. Now, a thermal receipt paper can be imprinted on either side of the roll to foil the would-be fraudster from duplicating legitimate receipts.

Manufactured by Merley Paper Converters Ltd. of the U.K. and distributed in the United States by TransAct Technologies Inc., the thermal paper accepts full-color images imprinted on the front or back.

Poweroll is delivered to end users in rolls that are preprinted with the user's logo, product or other branded marketing material. The paper allows retailers to leverage the receipt for branding and marketing purposes, while also reducing copied-receipt fraud.

"By introducing this specialized thermal paper to the U.S. market, we are providing customers with a new vehicle for promoting their brand," stated Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct. The specialized thermal paper is said to be virtually impossible to scan, copy or duplicate, making it harder to pass off a fraudulent receipt.

Poweroll matches brand-specific colors, and the rolls are printed front and back. Inks are not easily reproducible, so untrained clerks will find it easy to tell the difference between an attempted counterfeit copy and the original receipt. Poweroll is designed to integrate into any thermal printer. The paper is already in use at Harrods stores in the U.K., according to the company.

TransAct Technologies Inc. 203-859-6800 www.transact-tech.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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