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Table of Contents

Lead Story

Fraud, data breach concerns drive EMV support

News

Industry Update

Visa, MC allow merchant surcharging

CAPP provides FI security snapshot

ETA promotes Debit AID to assist EMV

NFC Forum SIGs map tech future

Square wins with Verizon, Angie's List

Federal court ruling may impact CFPB

Features

International charity with roots at home

Acquiring Kilimanjaro, an ISO adventure

Mobile marketing and remote mobile payments transform holiday shopping in 2012

Stephen Kiene
First Annapolis Consulting

Research Rundown

Meet The Expert: Biff Matthews

Selling Prepaid

Prepaid in Brief

Plastic Jungle pilots retail gift card exchange

Researcher makes argument against prepaid regulation

Views

Surveying the financial landscape in 2013

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Lessons from that first call

Jeff Fortney
Clearent LLC

Confidentiality: A refresher on ISO, MLS obligations

Adam Atlas
Attorney at Law

Sustaining the mPOS (r)evolution

Venkat Kalyanaraman and Sunil Rongala
MRL Posnet Private Ltd.

Small businesses need big data, too

Rick Berry
ABC Mobile Pay Inc.

Company Profile

Super G Funding LLC

New Products

Interactive multilane checkout

iSC Touch 480
Company: Ingenico Inc.

Advanced breach protection

Voltage Secure Stateless Tokenization
Voltage Security Inc.

Inspiration

Take one invigorating step

Departments

GS 10 Years Ago

Readers Speak

2013 events calendar

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

February 11, 2013  •  Issue 13:02:01

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ETA promotes Debit AID to assist EMV

A single application identifier (AID) for U.S. debit cards is needed to effectively deploy the Europay/MasterCard/Visa (EMV) global technology standard in the United States, the Electronic Transactions Association said in a press release issued in January 2013.

Payment card networks have prescribed a timetable to move U.S. merchants and consumers from using mag stripe cards for payments to using EMV chip-enabled technology in cards and acceptance devices. The card companies are encouraging processors to upgrade to EMV-enabled systems by April 2013.

EMV application ID

AIDs are included on EMV chips embedded in payment cards to identify the application provider and enable the application provider to distinguish between different applications it offers. Each card company has its own application, which causes frequent interoperability problems between cards and terminals. This is why the ETA said it will promote the Single U.S. Debit AID for EMV.

Single AID helps EMV migration

"ETA's endorsement of the Single U.S. Debit AID for EMV represents a significant step toward the successful migration to EMV in the United States," Jason Oxman, ETA Chief Executive Officer, said in the announcement. "The merchant acquiring community, payment card issuers and merchants are deploying EMV payment technology under implementation road maps set out by the major card networks. ETA's goal is that implementation solutions for merchant acquirers are simple, cost-effective and fully compliant with federal law."

Oxman pointed out that EMV implementation must comply with federal regulations (required by the Durbin Amendment to the 2010 Dodd-Frank Act) mandating that the card companies allow merchants a choice of multiple debit networks for routing payment transactions. The ETA said it is working with the EMV Migration Forum, the Secure Remote Payment Council and the Merchant Advisory Group to address this problem and other challenges to EMV implementation in the United States.

For additional news stories, please visit www.greensheet.com and click on "Read the Entire Story" in the center column below the latest news story excerpt. This will take you to the full text of that story, followed by all other news stories posted online.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems