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Table of Contents

Lead Story

Cooperation spurs progress in 2012

News

Industry Update

Experts doubt SAFE WEB Act slows cyber crime

CFPB seeks to refine money transfer rules

Retailers appeal preliminary approval of settlement

Technology spurs cashless adoption

Features

AmEx, Wal-Mart, partner on prepaid debit card

Going postal with financial services

ISOMetrics:
The prognosis for payments - 2013

Selling Prepaid

Prepaid in brief

Blumenthal bill targets gift card fees, expiration dates

First ATM-dispensed, multibrand gift card program in pilot

Views

The confusing state of mobile

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Five predictions for 2013

Jeff Fortney
Clearent LLC

Making sense of 'sensemaking'

Dale S. Laszig
Castles Technology Co. Ltd.

No reservations about mPOS at eateries

Rick Berry
ABC Mobile Pay Inc.

Crunch time for holiday shopping data

Nicholas Cucci
Network Merchants Inc.

Subtle but crucial factors in portfolio sales

Adam Atlas
Attorney at Law

Empower your email

Brian Jones
Harbortouch

Company Profile

American Microloan LLC

New Products

POS with a higher purpose

HioPOS Plus
Regal Payment Systems LLC

More leads in less time

Press 1 Campaign
Live Reps Call Center

Inspiration

Change be with you in 2013

Departments

10 Years ago in The Green Sheet

December 23, 2002 Issue 02:12:02

Forum

Resource Guide

Datebook

Miscellaneous

2013 events calendar

A Bigger Thing

The Green Sheet Online Edition

December 24, 2012  •  Issue 12:12:02

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Empower your email

By Brian Jones

In my training sessions, I cover several strategies for launching a grassroots sales campaign. One key component is communicating with your prospects, that is, cold calling, following up, etc. A well placed email is very important in opening doors or moving the sales process forward. This article offers tips to employ when sending emails to prospects, especially for your initial contact.

Subject line

Think of your subject line as your headline. When done correctly, your subject should grab the attention of your prospect even before the email is opened. Most business owners are barraged with emails and consequently delete most of them without ever opening them.

Your subject line should be:

  1. Short and memorably phrased
  2. Intriguing
  3. Easy to distinguish from a spam message subject

Introduction

Your first line should compliment your prospect or state a very specific positive comment or observation. Here's an example: Congratulations on expanding into your new location! It seems like you are having great success with your new product lines.

Suggestions on where to find information for your opening statement include:

Content and closing

Transition your focus from the recipient to your own offerings. For example, fill in the blanks in the following statement: We at _________ have also been making news. We've been recognized for __________ In fact, __________.

Now, incorporate the following:

Next, sum up your message with a strong closing. Think of it as your 30-second sound bite, or what sales veterans refer to as your elevator pitch. Email is an invaluable sales tool. It is more time effective than making phone calls and allows prospects to interact with you on their own schedules. By following these guidelines, you can help empower your email for maximum impact.

Brian Jones is Executive Vice President of Sales and Marketing for Harbortouch, an established payment processing company and an emerging leader in the POS industry. Jones is responsible for managing the recruitment of sales agents for Harbortouch, as well as for overseeing the company's marketing initiatives. If you would like to know more about Harbortouch, contact Brian at bjones@harbortouch.com.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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