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Table of Contents

Lead Story

What does Washington have in store for acquiring?

News

Industry Update

PayAnywhere's retail rollout, acquirer opportunity

Silicon Valley Day offers tech insight

PCI SIG risk assessment guidance released

Features

How and when to apply the facts of business life

Mobile banking provides a pathway to mobile payments

Stephen Kiene and Jeff Crawford
First Annapolis Consulting

Research Rundown

ISOMetrics:
U.S. e-commerce spending at a glance: 2007-2012

Loyalty and the holiday spirit

Selling Prepaid

Prepaid in brief

Underbanked come into focus

Change is afoot for Canadian prepaid

Views

What Amazon's wine distribution model portends for payments

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Building a road map for the coming year

Jeff Fortney
Clearent LLC

The ROI of training

Joe Porco
Harbortouch

How to handle your new 1099-K tax responsibility

Troy Thibodeau
Convey Compliance Systems Inc.

200 ways to get noticed - Part 2

Nancy Drexler
Acquired Marketing

Marketing your business in 2013: Do you have a plan?

Peggy Bekavac Olson
Strategic Marketing

Company Profile

The Phoenix Group

New Products

Mobile inventory manager

mInventory
retailcloud

POS terminals built for hospitality

P1230 and P1530
NCR Corp.

Inspiration

Appreciation, moderation make for merry holidays

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

December 10, 2012  •  Issue 12:12:01

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PayAnywhere's retail rollout, acquirer opportunity

PayAnywhere, North American Bancard's mobile POS solution, launched a nationwide retail channel Nov. 19, 2012. The credit card reader and mobile payments software is now sold by some of the nation's largest retailers, including Wal-Mart Stores Inc., OfficeMax Inc., Sam's Club and The Home Depot U.S.A. Inc., among others.

Marc Gardner, NAB and PayAnywhere founder and Chief Executive Officer, said the PayAnywhere solution is "the only mobile POS choice for real businesses" because it is "designed to support the needs of real businesses from the moment a sale begins to when the money is deposited in the bank, and everything in between."

The PayAnywhere solution uses a credit card reader in the form of a dongle that attaches to a mobile device through the head-phone portal. It is similar in this way to the card acceptance solution offered by Square Inc., and others. However, Gardner believes PayAnywhere's live 24/7 customer and technical support, along with its comprehensive business intelligence, gives his company an edge over competing mobile POS solutions.

A tool for contractors

Gardner is particularly pleased with Home Depot's decision to feature PayAnywhere at the Pro Desk in its stores. "Home Depot saw the value added between us and Square and decided to put us on the contractor's desk," he said, noting that this decision is significant because it enables PayAnywhere professional contractors. The CEO envisions plumbers, landscapers and other professional contractors will prefer the PayAnywhere solution over continuing to rely on traditional bill-and-collect payment systems because PayAnywhere allows contractors to get paid more quickly.

Traditional merchants get their money faster through PayAnywhere, too, Gardner added. "Holding money is one of the challenges for SMBs," he said. "That is tough on a business that needs to make payroll every Friday."

More than payments

Gardner believes PayAnywhere comes out on top when compared directly with Square for the following reasons:

PayAnywhere's business intelligence features include real-time reports that display both cash and credit card transactions. Merchants can view sales; refunds; voids; and totals for the day, week or month. The app also offers Heat Maps to show merchants where sales are taking place in their stores. And PayAnywhere helps merchants and contractors by placing converging technologies on a single payment platform.

Support in spades

In Gardner's view, the biggest competitive advantage to PayAnywhere is the way in which the company interacts with its customers. "When neutral retailers evaluated our offering, they thought the way we communicated with merchants is spectacular," he said. PayAnywhere's help desk is available at all times to communicate with customers whether the topic relates to technology, installation or chargebacks, for example, Gardner noted.

"We offer our customers live customer and technical support, because PayAnywhere believes that if a business owner trusts us to process their money, they deserve a person to talk to whenever they require support," he said. The CEO also stated that PayAnywhere is the only organization providing a mobile POS solution through an agent distribution channel. "Our competitors don't offer their solutions to ISOs and agents," he said.

For additional news stories, please visit www.greensheet.com and click on "Read the Entire Story" in the center column below the latest news story excerpt. This will take you to the full text of that story, followed by all other news stories posted online.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems