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Table of Contents

Lead Story

Winning the high-stakes holiday shuffle


Industry Update

New ROAM CEO focusing company

Happy complicated first birthday, Durbin

Visa, MasterCard settlement has support

A window into Global Payments

Trade Association News


What you need to know before launching a new product

Marc Beauchamp
Performance Training Systems Inc.

A rewards app that 'burns'

Selling Prepaid

Prepaid in brief

MasterCard reloads with Western Union

How to drive a positive customer experience – and silence critics


Is there a kiosk in your pocket?

Patti Murphy
ProScribes Inc.


Street SmartsSM:
Formal sales training or OJT?

Jeff Fortney
Clearent LLC

Fraud alert: Threat level rises

Nicholas Cucci
Network Merchants Inc.

Shifting to insight-selling

Dale S. Laszig
Castles Technology Co. Ltd.

Tighten merchant inventory control, boost the bottom line

Rick Berry
ABC Mobile Pay Inc.

Implementing 3-D Secure

Chandan Mukherjee
PayCube Inc.

Company Profile

Washington Bancard Merchant Services LLC

New Products

Next-gen POS doubles as fundraiser

V8 by Dejavoo Systems
Unified Payments LLC

E2EE protection for EMV, too

SAFE-T Suite
Elavon Inc.


Strategic honesty



Resource Guide


A Bigger Thing

The Green Sheet Online Edition

October 22, 2012  •  Issue 12:10:02

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New Products

E2EE protection for EMV, too

Product: SAFE-T Suite

Global payment provider Elavon Inc., a subsidiary of U.S. Bancorp, recently introduced SAFE-T Suite, a portfolio of encryption and tokenization products and services. SAFE-T Suite was designed to help businesses protect data at all points in the transaction life cycle. It also protects data processed for Europay/MasterCard/Visa (EMV) transactions.

"By removing actual card data from the payment stream, SAFE-T Suite provides businesses with an added layer of data security, protecting both their bottom line and their reputation if a breach were to occur," said Rob McMillon, Vice President, Global Security Products for Elavon. "SAFE-T Suite also reduces the scope of a merchant's card data environment, thereby reducing the costs and labor typically associated with annual PCI compliance assessments."

To process EMV transactions, an EMV-enabled terminal reads advanced algorithms contained on a chip-embedded card to authenticate that the card is not a counterfeit. For its end-to-end encryption (E2EE), SAFE-T Suite employs VeriFone Inc.'s hardware-based tamper-resistant security module. The encrypted data travels across the networks to Elavon's secure data center for decryption, where it is then sent to the card networks for authorization, the company reported.

SAFE-T Suite also supports tokenization, which creates a unique token ID to replace and protect cardholder data on current and subsequent transactions associated with the card number, which benefits businesses with recurring payment models. This layer of protection also permits merchants to securely process payment adjustments as needed, Elavon said. Elavon integrated Protegrity U.S.A. Inc.'s next-generation tokenization technology into SAFE-T Suite. "Protegrity's tokenization technology is a key component of our end-to-end solution that helps merchants protect sensitive data throughout the transaction life cycle: while it is in use, in transit and at rest," McMillon said. Elavon stated that it hosts and maintains the token vault in its secure data center, which eliminates a point of vulnerability for its enterprise customers.

Elavon noted that SAFE-T Suite offers businesses the ability to processes card-on-file transactions, manage loyalty programs and use data for customer analytics without compromising data security. Merchants may also connect with Elavon's hosted payment gateway, Fusebox, which offers multipoint connectivity with a number of certified processors.

Elavon Inc.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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North American Bancard | Simpay | USAePay | Impact Paysystems | Board Studios