Product: NCR Silver
Company: NCR Corp.
Compared with large enterprises, millions of small businesses remain at a technical disadvantage when managing inventory and connecting with customers. To close the technological gap, NCR Corp. recently introduced NCR Silver, a cloud-based POS software platform capable of performing all major business functions via an Apple Inc. iPhone, iPad or iPod Touch device.
"NCR Silver takes the best of big-business technology and brings it to small business in an affordable package that's easy to use, enabling them to focus all of their attention on running their business, not their technology," said Christian Nahas, NCR Vice President of Small Business. "NCR Silver is much more than a simple credit card payments swipe; it enables business owners to do the things they need to succeed."
NCR reported that the analytics tools within the platform allow merchants to track inventory, transactions, profit margins and other critical data in real-time. Quick-view graphical report dashboard and detailed reporting options make it possible to view sales and transaction details as they occur. And merchants can track the profitability of an individual item or product category and adjust pricing, whether sold by piece or weight. Discounts can be applied to an individual item or entire ticket.
A quick tips guide offers instructions on how to set up inventory items, employee access and store information, NCR noted.
Integrated credit card processing includes online, automated credit card settlement and secure end-to-end encryption to protect card data. A built-in template enables merchants to connect with customers through targeted digital marketing campaigns designed to welcome new customers or inform existing customers of sales, new inventory and store events.
According to NCR, merchants pay a flat monthly subscription fee to use the service for the first device registered and a transaction fee for each device thereafter, up to a monthly maximum.
The subscription includes access to the POS software, back-office analytics and reporting from any registered Internet-connected device, ongoing alerts, digital marketing tools, 24/7 customer support and next-day replacement of any NCR Silver hardware purchased.
NCR Silver reportedly integrates with other POS equipment, including cash registers, scanners and receipt printers, which are also available through NCR. The system requires Internet connectivity using Wi-Fi or a data plan from a mobile provider. The application can be downloaded from the Apple App Store. NCR Silver is initially available to businesses in the United States only.
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