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Table of Contents

Lead Story

Square: Passing fad or market changer?

Patti Murphy
ProScribes Inc.

News

Industry Update

PCI update addresses holes in wireless security

SmartMetric initiates suit against Visa, MasterCard

Eight payment companies on Inc. 500

Is self learning the next step in the fraud fight?

Trade Association News

Features

An interview with Alex Goretsky

Ken Musante
Eureka Payments LLC

Research Rundown

Alternative payments in the mobile space

Alex Grinberg
eWise

Envisioning an advertising-sponsored mobile payment network

Richard K. Crone
Crone Consulting LLC

Website in your pocket

Selling Prepaid

Prepaid in brief

Mobile prepaid builds bridge for underbanked

FTC redresses consumers for prepaid card scam

Views

Debit after Durbin

Patti Murphy
ProScribes Inc.

A fresh perspective on POS innovation

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
PCI essentials for MLSs

Bill Pirtle
MPCT Publishing Co.

How to plan your dream life

Dale S. Laszig
Castles Technology Co. Ltd.

ISOs and social media: Staying in compliance

Adam Atlas
Attorney at Law

10 tips for building a stronger LinkedIn profile

Marc W. Halpert
Your Best Interest LLC

Making use of receipt real estate

Stephen Enfield
POS Supply Solutions

Peering into payments' not so crystal ball

Nicholas Cucci
Network Merchants Inc.

Company Profile

Point of Sale System Services Inc.

New Products

A gateway to profit

RetailPAY
Nationwide Payment Solutions LLC

Inspiration

Your merchant ground control unit

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

September 26, 2011  •  Issue 11:09:02

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10 tips for building a stronger LinkedIn profile

By Marc W. Halpert

Over 120 million business professionals use LinkedIn. To make the most of this social media powerhouse, you must put your best foot forward to define who you really are, not what you do. Designed as a follow-up to "The proper care and feeding of LinkedIn," published in The Green Sheet Aug. 23, 2010, issue 10:08:02, this article contains 10 tips to help you, as ISOs and merchant level salespeople, rethink your LinkedIn profiles and, hopefully, spur you to make improvements.

These tips can help you enhance your current profile to generate incremental business.

Marc W. Halpert owns Your Best Interest LLC, which offers businesses specialized, paperless electronic payment services to optimize cash flow; e-giving, which helps professional organizations and not-for-profits optimize online payments and donations; and Connect2Collaborate (www.connect2collaborate.com), a division of Your Best Interest that offers businesspeople training and coaching in the best uses of LinkedIn. He serves as Lead Instructor at the local University of Phoenix campus and is a SCORE counselor. Contact him at 203-373-0875 or ybillc@optonline.net.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems