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Table of Contents

Lead Story

Square: Passing fad or market changer?

Patti Murphy
ProScribes Inc.

News

Industry Update

PCI update addresses holes in wireless security

SmartMetric initiates suit against Visa, MasterCard

Eight payment companies on Inc. 500

Is self learning the next step in the fraud fight?

Trade Association News

Features

An interview with Alex Goretsky

Ken Musante
Eureka Payments LLC

Research Rundown

Alternative payments in the mobile space

Alex Grinberg
eWise

Envisioning an advertising-sponsored mobile payment network

Richard K. Crone
Crone Consulting LLC

Website in your pocket

Selling Prepaid

Prepaid in brief

Mobile prepaid builds bridge for underbanked

FTC redresses consumers for prepaid card scam

Views

Debit after Durbin

Patti Murphy
ProScribes Inc.

A fresh perspective on POS innovation

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
PCI essentials for MLSs

Bill Pirtle
MPCT Publishing Co.

How to plan your dream life

Dale S. Laszig
Castles Technology Co. Ltd.

ISOs and social media: Staying in compliance

Adam Atlas
Attorney at Law

10 tips for building a stronger LinkedIn profile

Marc W. Halpert
Your Best Interest LLC

Making use of receipt real estate

Stephen Enfield
POS Supply Solutions

Peering into payments' not so crystal ball

Nicholas Cucci
Network Merchants Inc.

Company Profile

Point of Sale System Services Inc.

New Products

A gateway to profit

RetailPAY
Nationwide Payment Solutions LLC

Inspiration

Your merchant ground control unit

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

September 26, 2011  •  Issue 11:09:02

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Website in your pocket

Today, a website is like a business card. And for many potential partners and merchant customers, your website will be their first point of contact with your company. It is important that your site make the very best impression on them.

How well does your website represent your business? Is it easy to navigate? If so, this will reflect positively on your organizational skills. Does the design strike the right balance between originality and cohesion with your company's philosophy and purpose?

This alone can encourage people to explore your pages and contact you. And is your messaging tightly written and typo free? If so, people will likely conclude you are professional in your business dealings.

Don't worry about being cool or flashy. When someone clicks on your corporate site, entertainment is not the primary driver. People are looking for information about you and the products and services you offer. Having a rotating globe on your home page probably won't sway them one way or the other.

Three tips

In the pursuit of providing information clearly, in an orderly fashion and in a pleasing format, here are three tips to help you maximize your website's effectiveness:

  1. Keep it simple: A good rule of thumb is to discard whatever does not provide concise information. Look at your site from the perspective of someone who has never seen it before. If, from that viewpoint, a certain design element or block of text is distracting, eliminate it.

  2. Reach out: Make it easy for people to contact you. Phone numbers, email addresses, even snail mail addresses and fax numbers should be easily found and prominently displayed.

  3. Go mobile: As the smart phone ecosystem expands, having your site configured for mobile web browsing is important, even vital.

As the new business card, the website is moving from your wallet to your pocket - because that's where you keep your cell phone.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services