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Table of Contents

Lead Story

Bring the 'ATM-O-Matic' to a retailer near you

News

INDUSTRY UPDATE

APEX awards: The Green Sheet's lucky seven

Welcome aboard GSTravelAdvice

Meet the new, nimble Hypercom

Features

GS Advisory Board:
Value-adds: Recipe for success? Part II

PCI standards weigh on ATMs

Gary Wollenhaupt
ATMmarketplace.com

Industry Leader

Gerry Wagner –
Discovering new opportunities

Views

Merchant cash advance companies on the offensive

Patti Murphy
The Takoma Group

A pandemic is sweeping POS terminals: Are you ready?

Biff Matthews
CardWare International

Education

Street SmartsSM:
Lust for the lodging market

Dee Karawadra
Impact PaySystem

Data security sells

Aaron Bills
3Delta Systems

The all-time dirtiest processor tricks

Adam Atlas
Attorney at Law

Are you business-suicidal?

Paul E. Donihue
Advanced Merchant Services Inc.

PCI: Eye to eye with federal law

Ross Federgreen
CSRSI

Out-of-sight Outlook tricks

Joel and Rachael Rydbeck
Nubrek Inc.

Company Profile

Gravity Payments

New Products

Ringing in a smart idea

IPS Express- Mobile Payments
Payment Data Systems Inc.

Where oh where are your consumers?

cGateLocate
First Atlantic Commerce

Outsource the chargeback confusion

ChargebackAudit LLC
Chargeback Dispute Management System

Inspiration

If the shoe fits, bear it

Departments

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

July 23, 2007  •  Issue 07:07:02

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Meet the new, nimble Hypercom

As summer revs into full swing, Hypercom Corp. has heated up the airwaves with announcements concerning major restructuring for this leading, global POS equipment provider.

Key changes include an outsourcing arrangement with Singapore-based Venture Corp. Ltd. for its manufacturing functions, a reconfiguration of the company's global sales and marketing division and the subsequent personnel changes that often accompany such reorganizations.

"We are focusing our efforts to capture market share in high-growth geographies where we have an established infrastructure and strong brand awareness, to capture more of the countertop market, and to aggressively target the mobile, multilane and unattended segments," said Hypercom President and Chief Operating Officer Philippe Tartavull.

Outsourced, consolidated for lean operations

Hypercom entered into an agreement with Venture to begin jointly manufacturing secure electronic payment transaction products. The intent is to improve product quality, reduce costs and enhance the company's ability to respond quickly to changes in the marketplace.

The alliance anticipates eventually covering everything from production and testing to order fulfillment, which it expects will allow for more efficient end-to-end management of the value chain.

Wong Ngit Liong, Chairman and Chief Executive Officer of Venture, sees the new partnership as adding "value to [Hypercom's] transaction technology, jointly creating a suite of financial transaction solutions beyond traditional applications.

"This new line … will augment Venture's existing retail store solutions … bringing Venture another step forward in its goal of creating an entire ecosystem of transaction products and solutions," he said.

Hypercom has moved its printed circuit board assembly from Shenzhen, China, to Johor Bahru, Malaysia. The company's supply chain, production, assembly and testing operations will follow in 2007 and 2008. Software development activities are also being consolidated and moved.

In addition, U.S. service and repair operations are relocating from Phoenix to Hermosillo, Mexico.

"We are [making these changes] with an exceptional range of services and secure PCI-certified products and solutions sold and supported by the right professionals in the right geographies. The new organization will strengthen our ability to more quickly deliver the very best solutions to the market," Tartavull said.

Refocused for growth

Hypercom also announced the reorganization of its sales and marketing departments. The results are expected to create a more focused platform for revenue and market growth, streamline the organization and further strengthen accountability for client relationships.

Significantly, William Keiper will step down as CEO and resign his seat on the board of directors, effective Aug. 15, 2007.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

USAePay | Impact Paysystems | Electronic Merchant Systems | Inovio